Associate Manager, Omni Digital Shelf at WK Kellogg Co

Battle Creek, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

17 Apr, 26

Salary

103425.0

Posted On

17 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Ecommerce, Online Merchandising, Content Management, Project Management, SEO Copywriting, Digital Shelf Optimization, Data Analysis, Cross-Functional Collaboration, Content Creation, Syndication Platforms, Microsoft Office, Retail, Brand Management, Consumer Insights, Competitive Analysis, Product Launch

Industry

Food and Beverage Manufacturing

Description

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. The Associate Manager of Digital Shelf plays a critical role in optimizing product visibility and performance across online retail platforms. This role drives execution across ratings & reviews, content creation, syndication, and digital shelf reporting, ensuring accurate, engaging, and compliant product content is delivered efficiently and consistently. Through strategic project management and cross-functional collaboration, the role supports new item launches and continuous improvement of digital shelf KPIs. This is a Hybrid position that requires this person to live within 61-200 miles of the Battle Creek, Michigan Headquarter Office and will be expected to be in office one consecutive Tuesday/Wednesday each month. Affiliated commuting expenses will be reimbursed. We are looking for someone in the Chicago area but professionals within 200 miles of Battle Creek are welcome to apply! At WK Kellogg, we are passionate about our brands, business, and our outstanding people. Are you ready to leave your footprint (Or as Tony would say paw print) with an industry leader? Apply now to become a part of a best-in-class company that values equity, diversity, and inclusion. Working Relationships: Reports to: Senior Manager, Omni Digital Shelf. Peer Relationships: Sales and omni-commerce business leads, marketing, consumer affairs, and IT. Key Contacts: Retailer digital shelf leads, agency partners (creative & syndication). HERE’S WHAT YOU’LL BE DOING Ratings & Reviews: Manage reviews & ratings campaign setup, sampling requests, and internal collaboration on SKU details/target audiences for campaigns. Monitor results of campaigns and compile recap reports. Project Management: Project tracking for all digital shelf projects, including image creation, packaging changes, new item setups, and refreshes. Support new item setup process as new items are launched online and ensure all assets are flowing appropriately across the retailer landscape. Copy Creation: Utilize a combination of agency and in-house resources/technology to generate copy for product detail pages. Gather appropriate materials (brand style guides, legal watch outs, etc.) to appropriately brief for copy creation. Lead approval and publishing process to ensure copy is visible on schedule. Reporting: Develop ongoing digital shelf content scorecards to measure progress against critical KPIs (share of search, online availability, ratings & reviews, content compliance). Layer in retailer content scorecards to build a comprehensive look at wins and opportunities. Complete quarterly competitive analysis and “walk the store” research across shopping platforms. Syndication Platform Management: Maintain and optimize content syndication platforms (Salsify, Syndigo) to speed time to market and efficiency of syndication efforts. Partner with agencies, IT and cross functional teams to maintain DAM/PIM connections to ensure seamless content syndication. QUALIFICATIONS: Bachelor’s degree in relevant field (Marketing, Business, etc.) 2-4 years’ experience working in eCommerce, online merchandising/marketing, or website management. Direct experience working with content management/syndication platforms (Salsify, Syndigo) and measurement tools (Profitero). Familiarity with omni-channel environments and/or eCommerce retail channels. Experience with SEO copywriting and eCommerce content creation. Understanding of Microsoft Office applications with emphasis on Excel/PowerPoint. Energy and passion, a self-starter who is eager and has demonstrated history of taking initiative with projects. Technical experience managing syndication and experience manipulating product information in other master data systems (SAP, GS1, 1WS) is a plus. Experience in grocery category is preferred. Compensation Insights: Salary Range: $78,800.00 - $103,425,00 Salary pay ranges are determined by role and level. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions. At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best — physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position: Incentive Plan bonus eligibility Health, dental and vision insurance Savings and Investment Plan with Company match and contribution Paid Time Off (includes paid sick time) 11 Paid Holidays Life Insurance, AD and D Insurance and STD/LTD Tuition reimbursement, adoption assistance for eligible employees Employee recognition program The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions Our comprehensive and competitive benefits not only deliver value to you and your family but also offer choice to meet your unique needs and knowledge to empower confident decision-making. ABOUT WK KELLOGG CO At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com. If we can help you with a reasonable accommodation throughout the application or hiring process, please email TalentAssist@wkkellogg.com THE FINER PRINT The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For US applicants: Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link. Let’s create gr-r-reat days, WK Kellogg Co Recruitment

Responsibilities

The Associate Manager of Digital Shelf optimizes product visibility and performance across online retail platforms, managing ratings & reviews, content creation, and digital shelf reporting. This role also supports new item launches and continuous improvement of digital shelf KPIs through strategic project management.