Automotive Sales Consultant

at  Bud Clary Auto

BUD CLARY AUTO GROUP (WESTLIE FORD) IS A FAMILY-OWNED DEALERSHIP.

Our culture at Bud Clary Auto Group defines who we are and how we operate; it is a vital factor in our success. We maintain a workplace of high engagement, high-performance standards, and exceptional customer service. Furthermore, we support an environment of loyalty, growth, and satisfaction. Our commitment to the Company mission and values has developed loyal customers, employees, and community members since 1959.

SUMMARY

The automobile sales associate sells automobiles by understanding and demonstrating characteristics, capabilities, and features to customer satisfaction, developing customer relationships, qualifying buyers, and closing sales.

• Satisfies the transportation needs of vehicle purchasers.
• Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
• Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
• Explains product performance, application, and benefits.
• Describes all optional equipment available for customer purchase.
• Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
• Utilizes dealership sales control and follow-up system.
• Exhibits a high level of commitment to customer satisfaction.
• Knows and understands the federal, state, and local laws which govern retail automobile sales.
• Establishes personal sales goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.
• Attends required product and sales training courses as directed by sales manager.
• Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
• Knows and understands equity and values and can explain depreciation to the customer.
• Ensures that the sales manager has an opportunity to meet each customer.
• Turns in all closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.).
• Writes complete sales orders and processes paperwork in accordance with established dealership practices.
• Prepares sold vehicles for customer delivery prior to customer arrival.
• Delivers vehicles to customers, ensuring that the customer understands the vehicle’s operating features, warranty, and paperwork.
• Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
• Schedules first service appointment
• Follows up on all post-delivery items, tag/title work, “we-owes”, and special requests to be sure that all customer expectations are met.
• Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
• Reviews and analyzes personal performance at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
• Attends sales meetings.
• Maintains professional appearance.