Brand Lead Consumer Brands Germany ‏ (d/f/m)

at  henkel

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?

YOUR SKILLS

• Completed business studies with a focus on marketing
• 5 years of professional experience in brand management/product management FMCG
• Excellent MS Office user skills
• Strong affinity for numbers, high analytical thinking skills and accurace
• Good interpersonal and communication skills, personal commitment and assertiveness
• Independence and initiative as well as team spirit and flexibility
• Excellent German and very good English language skills
  At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

• Independent development and implementation of marketing strategies and activities through in-depth market research and market analysis
• Development and recommendation of strategies in close cooperation with market research, media planning, key account management and creative agencies
• Brand planning and control through market share and competition analyses and the creation of contribution margin targets
• Responsible for the format strategy including pricing
• Active participation in creative processes and analysis of potential new products
• Support in the development of marketing and POS material