Campaign and Personalisation Lead

at  Foodstuffs North Island

ABOUT YOU

You will have a solid understanding of how to create and lead always-on targeted campaigns which improves the experience of our loyalty offering and motivates customers to engage and shop at Foodstuffs brands. You’ll be a strong collaborator as you work with specialists across teams including, Analysts, Brand, Creative and Technology to deliver targeted loyalty promotions and rewards incentives using addressable digital media channels. You will use insight and data signals to plan engagement tactics which recognise the lifecycle stage, value and behaviours of key customer segments. This is a new role that offers an exciting opportunity to play a pivotal role in enhancing customer engagement and loyalty through impactful marketing campaigns.

ABOUT US

Foodstuffs is privileged to have an amazing brand portfolio, some of New Zealand’s best and most trusted. Foodstuffs New Zealand is a 100% New Zealand owned and operated organisation, made up of two regional co-operatives and a central ‘centre of excellence’ leading national marketing, corporate affairs, corporate social responsibility, sustainability, brand and customer experience strategies and activities. Foodstuffs New Zealand (FSNZ) partners with the broader business to ensure the creation of winning brands through customer experience design, actionable insight and rich data intelligence.
We’re a creative and passionate bunch that live and breathe our values of, success breeds success, teamwork makes the dream work, positivity with a purpose, crazy about customers and boundless creativity making us a great place to work so apply now to see where you career can take you!
If this opportunity sounds like a bit of you - apply now!

Reporting to the Senior Campaign and Personalisation Manager, you will specialise in the end-to-end delivery of campaigns aimed at driving growth and loyalty through digital campaigns. You’ll collaborate with the Senior Campaign and Personalisation Manager and wider Customer Engagement team to create superior, personalised customer experiences that differentiate our brands and creates profitable growth for both Foodstuffs cooperatives.