Content Marketing Manager

at  Oneflow

THIS IS YOU

We’re looking for a seasoned content marketing professional who’s a highly skilled writer to join our marketing team! You deeply understand B2B technologies and the intricacies of modern buyer behavior. You’ll create engaging content, from writing insightful blogs to crafting copy for visual communications, with the goal to drive awareness and traffic to the website. Data is important to you to create compelling written content that educates and sets the tone in the market. Your expertise in orchestrating the right tools for the job, especially AI, will be crucial as you know when to leverage technology and when to add a human touch.
In this role, you’ll have the opportunity to proactively plan, execute content strategies, and level up the content profession using AI. As a great storyteller with a pedagogical approach, your curiosity and intentional understanding of our target audiences will shine through in your work. If you’re ready to make a significant impact and help shape the B2B content landscape, we’d love to hear from you!

SKILLS AND REQUIREMENTS

• At least 5 years of experience in the B2B content marketing profession with demonstrated experience in leading and developing impactful B2B content strategies for promoting written content across various digital channels
• Deep industry knowledge in content marketing and a proven track record of driving growth through written content at scale
• Experience from SEO and technical copywriting – it is excellent if you are well versed in the tech industry and SaaS, the B2B buying process, the market trends surrounding our target markets
• Demonstrated ability to build an audience, in at least one specific channel of owned media such as blogs, newsletters or podcasts
• Demonstrated experience using prompts or technical proficiency in automation tools and generative AI technologies to scale content effectiveness
• Experience in automating content creation, distribution, and publishing workflows, and a genuine interest in generative AI technologies
• Proven track record in leveraging analytics tools for content analysis, continuous improvement of content performance, and identifying trends and insights
• Excellent writing skills in English

• Content creation: Write and publish high-quality, engaging B2B content in various formats across our digital channels. This can include, but not limited to, the Oneflow blog, promotional copy for ads and social media, guest blogs, newsletters, etc. with the goal to increase traffic and engagement.
• Thought leadership and SEO: Take ownership of the Oneflow blog through consistently publishing written content to build audience and drive traffic from digital channels, utilizing knowledge in distribution strategies and leveraging AI to improve output.
• Search optimization: Continuously optimize content for search, workflows, and processes to adapt to changing buyer behavior in searching for information.
• Strategy development: Lead, create and execute effective B2B content marketing strategies across our digital channels—owned and paid—to drive growth and engagement.
• Automation: Implement and optimize automation tools and generative AI technologies for content creation, distribution, and publishing workflows.
• Performance analysis: Utilize analytics tools to analyze content performance, identify trends, and gather insights to enhance content strategies.