Mirage is redefining short-form video with frontier AI research.
We’re building full-stack foundation models and products that are changing the future of this format and video creation, production and editing more broadly. Over 20 million creators and businesses use Mirage’s products to reach their full creative and commercial potential.
We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. As an early member of our team, you’ll have an opportunity to have an outsized impact on our products and our company’s culture.

PREFERRED QUALIFICATIONS

• 5+ years of experience in creative strategy, performance marketing, or a related role, preferably in a fast-paced or high-growth environment.
• Proven success developing and scaling direct-response ads on Meta and TikTok. Experience with platforms like YouTube and LinkedIn is a plus.
• Experience managing creator and influencer partnerships at scale, with a strong understanding of UGC and branded content dynamics.
• Strong analytical skills and fluency in tools like Google Sheets or Excel to track creative performance and extract insights.
• Excellent project management and communication skills. Comfortable managing multiple stakeholders and deadlines.

ABOUT THE ROLE

We’re looking for a Senior Creative Strategist to lead the development of high-performing ad creative and elevate our influencer marketing initiatives. This role requires a strategic thinker with strong creative instincts who can own reporting, identify trends in data, and solve problems with a performance-driven mindset. You’ll own full-funnel campaign strategy and execution, from insights to production, while collaborating closely with global creators, cross-functional stakeholders, and internal teams to deliver impactful and brand-consistent video and static assets.

KEY RESPONSIBILITIES

• Lead the strategy and development of performance ad creative across paid social channels, with a strong focus on driving acquisition metrics / KPIs.
• Oversee the end-to-end creator lifecycle, including discovery, vetting, outreach, contract negotiation, creative direction, and production, ensuring alignment with brand voice and business objectives.
• Conduct cultural and consumer research to uncover insights that inform ad concepts, messaging, and positioning across platforms.
• Author and manage detailed, strategic creative briefs for creators, agencies, and internal partners.
• Analyze performance data to identify creative trends, inform ongoing testing frameworks, and optimize existing assets.
• Support influencer marketing initiatives