Customer Insights Expert

at  Pei Group

QUALIFICATIONS;

• Bachelor’s degree in a relevant degree.
• Minimum of 3 years of experience in a customer insight, data analytics, or a similar role in a digital company.
• Proficiency in data analysis tools and software
• Strong understanding of customer behaviour analysis and market research methodologies.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Ability to translate complex data into clear and actionable insights for non-technical stakeholders.
• Strong communication and presentation skills.
• Experience working in a fast-paced, cross-functional environment.
• Knowledge of digital marketing, e-commerce, and customer journey optimization is a plus.

WHO WE ARE:

PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 440 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

WHAT WE DO:

PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.
At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

ABOUT THE ROLE

We at PEI Group are looking for a customer insight expert to join our welcoming, diverse, and growing team based here in London. PEI’s Customer Insights professionals play a critical role in transforming data into actionable insights that inform our business decisions and enhance our customer experience. You will work within a cross-functional team to analyze customer data, develop insights, and provide recommendations that align with our strategic objectives. The ideal candidate will have a strong background in data analytics, customer behaviour analysis, customer enquiry and a passion for leveraging data to drive business growth.

KEY RESPONSIBILITIES;

• Analyze customer data from various sources (e.g., GA, Heap.io, Delighted NPS, Dovetail, CRM systems, surveys) to uncover trends, behaviours, and preferences.
• Develop and present actionable insights and recommendations to key stakeholders, including marketing, product development, and customer service teams.
• Collaborate with the UX, Product Design and Data Science teams to design and implement customer segmentation models and predictive analytics.
• Conduct market research and competitive analysis to benchmark our customer experience against industry standards.
• Design and execute customer surveys, focus groups, and other quantitative and qualitative research methods to gather deeper insights into customer needs and satisfaction.
• Create and maintain dashboards and reports to monitor customer metrics and KPIs.
• Work with the cross functional team to develop and test hypotheses, measure the effectiveness of campaigns, and optimize customer journeys.
• Stay up-to-date with industry trends and best practices in customer insights and data analytics.