DDP Argentina Coordinator

at  General Motors

JOB DESCRIPTION

Hybrid : This position requires an employee to be on site 3 times per week (Tuesday, Wednesday and Thursday)

DDP ARGENTINA COORDINATOR

The Digital Dealer Program aims to support and strengthen the Dealer Network in the face of an increasingly digital customer journey.

• Bringing consumers closer to the Chevrolet Dealer Network
• Ensuring and improving the quality of the digital experience for customers
• Increasing sales opportunities in the digital channel

The position will be responsible for the overall coordination of the program and the development of strategies, in line with the commercial priorities of the brand and its Dealer Network, seeking to increase the digital participation of the channel

REQUIRED QUALIFICATIONS:

• Education: Bachelor’s degree in Marketing, Business Administration, Engineer, or related Careers.
• +2 years of Previous experience in similar positions (marketing, sales, or related)
• Microsoft Office: intermediate level.
• English: intermediate level.
• Availability to work in Vicente López, Buenos Aires, Argentina in a hybrid regime (3 times per week in person = Tuesday, Wednesday and Thursday)

PREFERRED QUALIFICATIONS:

• Knowledge of Data Tools/PowerBI (desirable).

• Lead the “Digital Dealer Program”. Based on the coordination of the agency, through which it is executed. Focusing on the development of the main pillars that involve the program, being:
• ADVISORY: in charge of the training and digital acculturation of the dealers; in addition to the monitoring and accompaniment of the main metrics
• MEDIA: thanks to the integrated media planning and performance monitoring
• SITES: with the responsibility for the maintenance of the sites and the generation of content, in line with the commercial and communication priorities of the month
• REPORTING & BI: in terms of media, sites and the evolution of the main digital indicators.
• Development of the digital communication strategies that run behind the program with a performance objective, based on the priorities of each of the business sales channels: Conventional, Savings Plan & Aftersales.
• Monitoring performance, creating action plans and following up with the dealer network and sales teams on the main metrics
• Implementation of Marketing & Digital Marketing programs, which pursue the objective of continuing to develop the digital channel.
• Budget management.