Digital Communications Specialist

at  British Columbia Investment Management Corporation BCI

Closing Date: October 10, 2024
Did you know that one of the leading institutional investors in the world is based on Vancouver Island? BCI is headquartered in Victoria, British Columbia, and manages more than $250 billion in assets on behalf of British Columbia’s public sector. It has over 770 employees (and counting) working across four offices. We are looking for an enthusiastic Digital Communications Specialist to join our team in beautiful Victoria. If you love creating engaging social posts, web pages, slide decks, and videos and have knowledge of institutional investing/finance and investor relations, this might just be the role for you.

DEPARTMENT DESCRIPTION

The Corporate & Investor Relations (CIR) department is BCI’s face and voice. It leads engagement with the corporation’s internal and external audiences and manages the enterprise’s brand and reputation, in addition to being the primary interface with BCI’s clients.

SKILLS

• Experience and working knowledge of digital communications, and analytics tools with the ability to interpret performance data and craft reports with actionable recommendations, as well as information architecture, wire-framing, and user experience.
• In-depth knowledge and understanding of digital communication content development and platforms as well as their respective participants.
• Superior digital writing skills.
• Experience creating engaging video and audio content.
• Advanced skills in Microsoft Office suite, web-based applications (Figma, Canva, Adobe Creative Suite), and content management systems (WordPress etc.).
• Organized self-starter with excellent time and project management skills, enabling effective prioritization of tasks to support multiple projects.

Website planning and content development

• Works with the Manager, C&BC, to develop and implement a website content strategy for BCI.ca, addressing the latest trends, content gaps and audience preferences, as well as improving search engine optimization alignment with the current strategic objectives of BCI’s corporate and brand communications program.
• Develops engaging web content and ensures materials are current, accurate and aligned with BCI’s visual brand and editorial standards, as well as working with the legal and compliance team to obtain approvals as needed.
• Oversees the editorial calendar for BCI.ca.
• Collaborates with internal and external partners on the conceptualization, implementation, and introduction of new web pages, hubs and /or tools for the website in accordance with best practices for information architecture and user experience.
• Liaises with internal partners and/or external vendor(s) supporting BCI’s website for information architecture, user experience, or functionality updates.
• Partners with the Manager, C&BC on the maintenance of website governance documentation.

Website performance monitoring and data analysis

• Uses analytical tools (Google Analytics 4, Google Tag Manager, Google Search Console, Search Engine Optimization reports, and PowerBI dashboard) to monitor and evaluate BCI’s website performance and digital content campaigns.
• Prepares reports and recommends actions to improve future content performance.

Social media planning and content creation

• Works with the C&BC manager to develop and implement a social media plan that is aligned with BCI’s corporate and brand communications program.
• Develops and implements creative and meaningful LinkedIn campaigns that meet business goals and objectives using various formats - posts, boosted posts, sponsored content, videos, podcasts, etc. and aligned with BCI’s visual brand and editorial standards.
• Oversees the LinkedIn editorial calendar and is responsible for posting LinkedIn content.
• Identifies and assesses emerging social media trends and makes recommendations for the integration into BCI’s social media content.
• Stays current on LinkedIn algorithm changes affecting content and adapts campaign implementation as needed.
• Partners with the Manager, C&BC on the maintenance of LinkedIn governance documentation.

Social media performance monitoring and data analysis

• Uses analytical tools (LinkedIn Insights and PowerBI dashboard) to monitor and evaluate BCI’s digital content campaigns.
• Prepares reports and recommends actions to improve future content performance.