Digital Marketing and Ecommerce Coordinator

at  Michael Page

• A leader in the home solutions, retail industry
• Expand on your digital marketing and eCommerce skills

JOB DESCRIPTION

• Support the marketing team in the implementation of marketing strategies and campaigns to drive sales, engagement, and conversions
• Develop and manage the strategy and implementation of web presence with accurate product information and optimisation for conversion, whilst adhering to SEO guidelines
• Ensuring the website is optimised towards improved rankings and online metrics
• Liaise with Merchandise and Marketing teams for content for product uploads/deletions/changes
• Analyse sales, merchandise, user experience, layout and data, and traffic to enable optimisation and growth of sales and an increase in customer experience
• Build, execute and report performance of eDM campaigns
• Proactively seek opportunities to continually improve customer experience and increase operational efficiency of the online business
• Identify and troubleshoot operational or technical issues where customer experience is affected across digital platforms and processes
• Ability to project manage, prioritise and liaise with internal and external stakeholders (agencies) to ensure sales growth and excellent customer experience
• Copy-writing for website content, product descriptions and optimised content for website
• Provide administrative support and training to staff, including development of training resources (manuals and process documentation)
• Provide support to members of the Digital Marketing team and be flexible enough in the role to help whenever needed

Please refer the Job description for details