DIGITAL MARKETING SPECIALIST JOB DESCRIPTION

The Digital Marketing Specialist (DMS) will sell individually as well as work with the broadcast team to sell digital assets, services and strategy. This energetic, fast-paced, and collaborative strategist is a role that is accountable for growing the station’s digital revenue. The DMS must also demonstrate strong and ongoing initiative to develop and cultivate new and existing leads through cold calls, telephone prospecting, request for proposals, etc. It is the role of the DMS to inspire, work with and motivate the sales team through clear, constant communication and create a culture of teamwork. This position needs strong digital product knowledge: the ability to explain the logistics and functionality of Digital Marketing (Social Media, Search, Email Marketing, Website Design, etc.) at a high level as well as in detail. Additionally, the role will also be responsible for identifying opportunities to streamline and improve sales processes and workflows, collaborating with cross-functional teams to enhance operational efficiency.

QUALIFICATIONS:

To be considered, you must have 2-3+ years SALES experience in the area of online media including Internet ad sales and online marketing and an understanding of web content as it relates to sales.

Experience working with Radio stations or other media is preferred. Ideal candidate will have:

• Bachelor’s degree in Business, Marketing, Communications or related field.
• Experience collaborating and leading a team of sales managers and sales reps.
• Extensive knowledge of multi-media ROI-based creative marketing solutions including superior product knowledge.

ADDITIONAL REQUIREMENTS INCLUDE:

• Experience with streaming media technology, knowledge of ad networks and video pre roll a plus.
• Experience creating sales materials.
• Ability to organize and prioritize while juggling multiple projects simultaneously.
• Ability to work in a fast-paced environment.
• Professional and positive manner when working with clients and others.
• Superior knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook.)
• Proven record of successfully leading in a goal-oriented, highly accountable environment.
• Ability to build and manage a B2B sales organization.
• Ability to maintain a deep and broad understanding of the market (customers, prospects, key trends).
• Possess an understanding of competitive media in the market.
• Strong communication, negotiation and influencing skills (both written and oral).
• Strong problem-solving and decision-making skills.
• Must have access to a vehicle and valid driver’s license.

• Help prepare client proposals, sales pitches, and contracts in collaboration with the Digital Sales Manager, ensuring all documentation is accurate and client-ready.
• Prospect new digital accounts.
• Work towards achieving a personal and station digital budget and goals.
• Collaborate with the Digital Sales Manager (DSM) to develop and implement clients’ digital marketing strategies to grow current client revenue while growing new business.
• Provide regular and timely feedback, forecasts, reports, competitive information and field intelligence from tracking digital marketing campaign performances
• Take the lead to create and package ideas that meet the needs of our core advertiser categories.
• Act as a liaison between sales team and ops team to ensure seamless communication and prompt follow-up on inquiries and requests.
• Assume responsibility for digital display, SEM, SEO, Mobile, CTV/OTT and Social Media sales strategies.
• Ensure optimal market coverage, client engagements, increasing awareness of products, services and capabilities.
• Identify and develop strategies for penetrating key accounts and prospects.
• Digital vendor management.
• Work with accounting & Sales Manager to reconcile billing and invoice questions and operational needs.