HubSpot Marketing Automation Consultant

at  WRS Health

QUALIFICATIONS:

• Technical experience with IT systems and marketing automation platforms, specifically Hubspot
• At least 5 years of experience in marketing roles, with significant experience in the SaaS industry, marketing operations and project management
• Has strong foundation and proficient in marketing automation technologies
• High level of expertise on the HubSpot platform (sales, service, marketing, CMS)
• Hubspot certifications is highly preferred
• Advanced database management and data visualization skills
• Strong analytical skills and able to understand data on a statistical perspective translating it into actionable insights
• Solid understanding of customer journey mapping and business processes
• Goal-oriented with exceptional problem-solving and reasoning skills
• Excellent project management skills with the ability to lead multiple projects simultaneously.
• Strong communication skills and knows how to ask the right question and put that into system
  Hours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)
  Work Location: Remote
  This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure proper operations of the department.
  WRS Health is an equal opportunity employer.
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JOB PURPOSE AND ROLE:

We are seeking a highly skilled HubSpot Marketing Automation Consultant to join our dynamic marketing team. This individual will play a pivotal role in designing, implementing, and optimizing marketing automation strategies and systems to enhance our marketing efforts and drive business growth. The ideal candidate will have a deep understanding of marketing automation platforms, strong analytical skills, and the ability to collaborate across teams to deliver effective marketing campaigns. Hubspot certification as well as demonstrated success in designing and implementing marketing automation platforms will be required for this position.
You will collaborate with the team to build automated marketing campaigns, analyze trends, and deliver actionable insights based on a data-driven approach.

RESPONSIBILITIES:

• Design comprehensive marketing automation strategies that align with the business objectives
• Develop and configure advanced automation workflows to aid in marketing strategies
• Manage marketing automation platforms such as Hubspot and other marketing tools
• Optimize HubSpot account to improve processes, automations, and data hygiene
• Evaluate HubSpot accounts for optimization opportunities
• Create reports and dashboards in HubSpot to track client KPIs and HubSpot performance
• Build and manage email marketing approach from segmentation to execution
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Generate and present regular reports on key metrics, campaign performance, and ROI to stakeholders.
• Evaluate and implement improvements to forms, email templates, landing pages and marketing automation program
• Handle end-to-end testing, troubleshooting and database management
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing automation.
  To thrive in this role, you need to have an analytical mindset with the ability to translate data into actionable insights.