Insights and Content Strategy Manager at GN Group

Chicago, Illinois, United States -

Full Time

Start Date

Immediate

Expiry Date

11 Aug, 26

Salary

0.0

Posted On

13 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, Content Planning, Digital Marketing, Analytics, Project Management, Communication, Attention Mapping, Real-Time Analytics, Data Storytelling, Content Operations, Gaming Culture, Experimentation, Content Calendar, Asset Management, Cross-Functional Collaboration, Reporting

Industry

Retail

Description

SteelSeries is looking for a data-obsessed, lightning-fast Insights and Content Strategy Manager who lives and breathes social media, gaming culture, and the battle for attention. You will set the strategy for all social media and influencer content efforts based on insights, learnings, and iterative testing. You’ll be the nerve center of a small, high-impact social and influencer team, responsible for turning raw performance data into sharp, prioritized content plans that the team can execute on immediately. You will own the social content calendar, translate insights into action, and serve as a key navigator to the Social Media Director, Community Director, and Esports & Influencer Managers across EMEA, APAC, and the Americas. Your success is measured by how clearly and quickly you can see what’s “popping off,” how fast you can turn those signals into more of the right content, and how effectively you guide the broader team toward an attention-first roadmap. You treat attention like a tradable asset: constantly re-allocating focus to the ideas, formats, and platforms that are winning *right now*, while building systems that let the team publish at scale. What You’ll Own & Drive Attention mapping & calendar ownership Own and continuously evolve the global social content calendar across TikTok, Instagram, YouTube, X/Twitter, Facebook, Twitch, and emerging formats, ensuring alignment with campaigns, product launches, esports, and creator initiatives. Build and maintain a living “attention map” that shows where we’re winning, where we’re behind, and which content pillars need more or less investment. Real-time analytics → actionable direction Monitor performance data daily (engagement, reach, watch time, CTR, retention curves, saves/shares, follower growth) and rapidly translate signals into clear instructions: “do more of this,” “kill/adjust this,” “test these 3 variants next.” Run lightweight experiments on hooks, formats, posting cadences, and thumbnails; track results and socialize learnings quickly so the team can iterate in days, not quarters. Lead post-mortems on campaigns and tentpoles, turning results into sharp, 1–2 page debriefs with specific, prioritized changes for next time. Planning, briefing & cross-team navigation Develop and present clear campaign briefs, content themes, and daily/weekly posting plans that are rooted in data but written in plain language for creators, editors, and stakeholders. Serve as a core strategic partner to the Social Media Director, Community Director, and Esports & Influencer Managers—helping them decide where to put their creative and time, and what to scale across EMEA, APAC, and the Americas. Support cross-functional initiatives (product launches, esports events, sponsorships, creator programs) with meticulous planning, attention-led prioritization, and tight coordination. Systems, templates & speed Build repeatable systems—templates, calendars, playbooks, dashboards—that increase the team’s content output without sacrificing quality. Maintain a library of content templates, recurring formats, asset checklists, and posting playbooks that make it faster and easier for the Video Editor and rest of the team to execute. Ensure content plans comply with platform guidelines, brand safety, copyright, and accessibility requirements. Reporting & storytelling with data Create concise monthly and quarterly reporting for leadership that connects channel performance to business and brand outcomes, with clear recommendations on what to do next. Tell a compelling story with data—showing not only what happened, but why, and what we’ll do differently going forward. What We’re Looking For Experience & skills Proven track record in social media strategy, content planning, or digital marketing with heavy analytics ownership—ideally 4–7+ years in gaming, entertainment, or consumer tech. Strong proficiency in social analytics tools (native platform analytics, Sprinklr, Sprout Social, Hootsuite, or similar) and comfort working directly in platform UIs. Demonstrated ability to turn data into clear content roadmaps, calendars, and prioritized test plans that drive measurable engagement and growth. Excellent written and verbal communication skills; able to simplify complex insights into sharp recommendations for cross-functional partners and executives. Detail-oriented with strong project management skills: you hit deadlines, keep multiple campaigns straight, and communicate proactively. Familiarity with content operations, asset management, and workflow processes that keep small teams moving quickly. Mindset & behaviors You treat attention as the most valuable, constantly shifting asset in marketing and understand that winning requires relentless experimentation and native content on each platform. “Fire in the belly” (Ownership) owner mentality: you thrive in a small team, take full responsibility for the numbers, and never say “that’s not my job.” Bias for speed and shipping: you’d rather run three smart tests this week than wait for a perfect brief next month. Deep curiosity about gaming culture, memes, platform updates, and niche communities; you’re immersed in the same feeds as our audience. Comfort guiding others: you enjoy telling editors, designers, and influencers what’s working, what to double down on, and where to pivot—backed by data but delivered with empathy and clarity. Bonus points Experience with content calendar tooling and asset management systems. Background in gaming or tech brands, live events, sponsorships, or creator/partner programs. Strong storytelling ability—pairing data with compelling narratives that get leaders to act Expectations: - Full-time position (Monday - Friday), 40 hours/week - Hybrid position with preferred onsite collaboration 3 - 4 times a week - Chicago area candidates (preferred) Candidates are encouraged to share portfolios, content samples, or relevant campaign work.* GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and driven by innovation, we deliver technology that enhance the senses of hearing and sight. We help people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts. GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with the broadest portfolio of products and services in our history – fostering a sense of community, openness, and understanding. By listening to customers and combining our unique expertise in the human ear, audio, video, and speech, wireless technologies, software, and miniaturization, we transform what it takes to bring people closer to what is important to them. The GN-owned brands that are responsible for bringing these technologies to life: Medical grade hearing technology: ReSound, Beltone, Interton, Jabra Professional collaboration: Jabra, BlueParrott, FalCom Gaming, calls and media: SteelSeries, Jabra Founded in 1869, the GN Group employs 7,000 people and is listed on Nasdaq Copenhagen (GN.CO). GN’s solutions are sold in around 100 countries across the world. If you would like to learn more about us, visit our homepage gn.com or click on our different brands. You can also connect with us on LinkedIn, Facebook and Twitter.

Responsibilities

The Insights and Content Strategy Manager will set the strategy for social media and influencer content efforts based on insights and performance data. They will own the social content calendar and guide the team in creating prioritized content plans.