Junior International Category & Brand Manager Plant-Based Cheese

at  Vandemoortele

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The Junior International Category and Brand Manager will define and implement the international product and brand strategy, based on central plans, to drive value to the professional customers and operators. You will provide category insights and proposals by analysing marketing & customer data and monitoring relevant market trends. You will act as an international brand guardian and are in the lead of all activities related to international brands. From innovation to brand plans, you strive for profitable business growth in the plant-based cheese category.

Your key responsibilities

• Develop international category strategy based on central growth plans
• Connect to international channel marketeers for Industry and Food Service to align on go-to-market strategies & translation of the strategies towards the sales team (product expertise)
• Define need for innovation and provide input on category innovation in alignment with all business stakeholders
• Screen reactive innovation requests – make recommendations towards R&D
• Monitor competitors’ activities, and transform observations into actionable insights
• Develop international brand activations based on central guidelines & local needs (events, content…)
• Develop international communication assets to be rolled out on all touchpoints
• Lead potential fairs implementation – (branding, logistics, communication, coordination,…)
• Analyse & monitor category performance
• Support with lead generation for new business development