Development and Implementation of Marketing Communications Programs: Lead the development and execution of marketing communications programs aimed at increasing the profitability of company products and services through various advertising media.
Collaboration and Strategic Alignment: Collaborate with business unit leaders to develop and implement advertising, communications, tools, front door, and IT programs that align with AT&T’s strategy and business goals.
Sponsorships and Experiential Marketing: Assist in executing the sponsorships strategy, manage day-to-day business operations, and develop experiential marketing initiatives and property integrations to enhance overall effectiveness.
Content Creation and Design Services: Oversee copywriting, layout of advertisements, and all aspects of marketing communications, including marketing, advertising, and design services for a business line.
Integrated Communications and Support Programs: Lead the development, execution, and monitoring of integrated communications, tools, and support programs to support the strategic business objectives, utilizing advanced principles, theories, and concepts in marketing communications
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