Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.
Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
- This is a 12 months contract role.
JOB DESCRIPTION:
- Develop and run direct communications campaigns for upselling and cross-sell opportunities for Fibre Broadband,TV, Mobile and Rewards, including ocassional regulatory and customer update for various channels (ie EDM/ Direct-mailers/SMS and etc).
- Work closely with various internal teams (e.g. customer lifecycle marketing, product marketing), and other functions (e.g. IT, legal and regulatory) to develop communications and ensure the objectives are met.
- Maintain effective relationships and work closely with our inhouse creatives and on-air promo teams, creative & media agency and media partners, when required, to develop and execute communications that may include owned, paid advertising, websites, social media, in-stores and/or on-ground activation.
- Maintain consistency in key communication messages across all customer touchpoints, including online, offline, and retail environments, in alignment with Singtel’s brand tone of voice.
- Support key business drivers KPIs that include Gross Adds, churn, net adds, ARPU, revenue for Fibre Broadband, Mobile and Rewards.
- Support Go-To-Market plans and initiatives to drive Gross Adds, churn, net ARPU, for Fibre Broadband, Mobile & Rewards
- Manage budget spending, including raising POs, forecasting, and closing invoices.
- Occasional liaison with external vendors & partners.
REQUIREMENTS:
- Diploma or Degree in Marketing/ Mass Comms/ Digital Marketing preferred
- Min 2-3 years relevant working experience in a consumer environment, working with or developing communication materials, in a marketing communication role, advertising or marketing agency. Telco industry background will be an advantage.
- Strong organizational and project management skills with the ability to multi-task to meet deadlines.
- Good interpersonal skills and resourceful communication skills.
- Strong verbal and written communication skills, with an eye for detail.
- Adaptable to a fast-paced, ever-changing business environment.
- High-level empathy and customer-centric mindset.
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