Marketing and Communications Manager

at  SYSTRA

:
SYSTRA is one of the world’s leading engineering and consultancy groups specialising in public transport and sustainable mobility. With over 10,300 employees, SYSTRA’s mission is to design safe and sustainable transport solutions to bring people together, develop social inclusion and facilitate access to employment, education and leisure throughout the world.
For 65 years, the Group has been working alongside cities and regions to contribute to their development by creating, improving and modernising their infrastructure and transport systems, throughout the life cycle of their projects. SYSTRA is involved from the earliest stages of design through to the testing, deployment and maintenance phases. The company provides all its services in over 80 countries worldwide and generates 74% of its turnover internationally. With its new services, SYSTRA supports its clients and partners in their digital, ecological and energy transition, in order to invent the mobility of tomorrow.
Context:
As SYSTRA continues to grow as a business in Saudi Arabia we are looking for a Marketing Communications Manager. You will need a proven track record in driving multi-channel communication strategies and leading on innovative marketing initiatives. With a particular focus on encapsulating the essence of our values and brand in all our external activities e.g. conferences, events, marketing campaigns, thought leadership etc; and ensure that any senior leader engage with the external market with a consistent SYSTRA brand in mind.

Missions/Main Duties:

• Working with senior leaders of the business, to drive the overall marketing strategy in alignment with global strategic plans and objectives.
• Developing strategies, managing budgets, setting goals, and ensuring consistent brand messaging across various marketing channels.
• Collaborate closely with the Proposal & Business development teams (communications and graphics teams)
• Developing and maintaining Business Unit-specific marketing collateral to enable the broader organization to understand the expertise, strategies and promote cross-selling of services.
• Training, coaching and development of our people in particular the senior leadership to feel confident in delivering key messaging, our brand and personifying SYSTRA.
• Collaborate closely with Human Resources in employee branding activities and supporting the Employee Value Proposition roll out.
• Aligning all Country specific communications and activities with the Global strategy for Marketing & Communications including focusing on driving the SYSTRA brand and other global themes.
• Working closely with business leadership to develop an annual calendar of regional / global events and associated strategies and communication briefs for each event.
• Coordinating and prioritizing SYSTRA’s participation in regional events, conferences, memberships, sponsorships, white papers, project openings, etc. Networking with key partners to obtain good positioning for SYSTRA.
• Develop externally facing collateral, social media posts, news and announcements, and other communications.
• With the SYSTRA Headquarters’ support, be responsible to develop and update the local SYSTRA Arabia website
• Responsibility for developing specific award submissions, responding to surveys, and coordinating other external visibility opportunities.
• Developing content for internal communications such as newsletters, town halls, leadership conferences, executive briefings, etc.

Profile/Skills:

• A degree in marketing, communications, business, journalism or a closely related field.
• Plus 10 years of experience in marketing and communications in particular working with senior executives, ideally from the same industry.

:
Systra is an equal opportunities company; this position is open to all applicants

• Working with senior leaders of the business, to drive the overall marketing strategy in alignment with global strategic plans and objectives.
• Developing strategies, managing budgets, setting goals, and ensuring consistent brand messaging across various marketing channels.
• Collaborate closely with the Proposal & Business development teams (communications and graphics teams)
• Developing and maintaining Business Unit-specific marketing collateral to enable the broader organization to understand the expertise, strategies and promote cross-selling of services.
• Training, coaching and development of our people in particular the senior leadership to feel confident in delivering key messaging, our brand and personifying SYSTRA.
• Collaborate closely with Human Resources in employee branding activities and supporting the Employee Value Proposition roll out.
• Aligning all Country specific communications and activities with the Global strategy for Marketing & Communications including focusing on driving the SYSTRA brand and other global themes.
• Working closely with business leadership to develop an annual calendar of regional / global events and associated strategies and communication briefs for each event.
• Coordinating and prioritizing SYSTRA’s participation in regional events, conferences, memberships, sponsorships, white papers, project openings, etc. Networking with key partners to obtain good positioning for SYSTRA.
• Develop externally facing collateral, social media posts, news and announcements, and other communications.
• With the SYSTRA Headquarters’ support, be responsible to develop and update the local SYSTRA Arabia website
• Responsibility for developing specific award submissions, responding to surveys, and coordinating other external visibility opportunities.
• Developing content for internal communications such as newsletters, town halls, leadership conferences, executive briefings, etc