Marketing Coordinator

at  Campus Auxiliary Services SUNY Geneseo

SKILLS AND COMPETENCIES

• Proficiency in social media management and content creation
• Knowledge of website, social media, email and other marketing analytics tools
• The ability to create compelling stories through written word or video
• Proficient in Microsoft Office and Adobe Creative Suite
• Working knowledge of HTML and CSS preferred
• Excellent project management skills and an understanding of how to manage the priorities of multiple client engagements while meeting deadlines
• Strong writing and editing skills with keen attention to detail, as well as the ability to adopt the style, tone, and voice of the businesses various types of content
• Good communication and interpersonal skills while working and collaborating with teams
• Attention to detail for precise analysis of data
• Critical thinking and problem-solving skills
• Time management and multitasking skills with the ability to prioritize tasks

EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing, communications, new media, journalism or related field or equivalent combination of education and/or experience
• Two or more years of professional experience in marketing, communications or journalism ideally within the services/restaurants/hospitality industry.
• Experience in creating content for multiple social channels
• Photography and videography experience preferred

PHYSICAL REQUIREMENTS

• Ability to stand or sit for prolonged periods of time
• Ability to lift and move up to 10 pounds occasionally
• Extensive computer useReports to: Associate Executive Director and Business Officer

BENEFITS PACKAGE

• Comprehensive health and wellness including health, dental, vision, FSA or HSA for full time employees
• Retirement savings with employer match contributions
• Life/Disability Insurance
• Generous paid time off
• 13 paid holidays in addition to PTO
• Complimentary dining at our on-campus restaurants and cafès
• Career growth opportunities
• My Better Benefits discount services
• Tuition reimbursement
  In support of the ADA, this job description lists only the responsibilities and qualifications deemed essential to the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Campus Auxiliary Services is an Equal Opportunity Employer. This policy prohibits discrimination on the basis of sex, race, color, religion, creed, national origin, age, marital status, sexual orientation, gender expression and/or identity, disability, genetic predisposition, veteran status or status as a member of any other protected group or activity.

PURPOSE

The Marketing Coordinator participates as a member of a team of professional, dedicated employees managing internal and external marketing efforts for Campus Auxiliary Services (CAS) under guidance of the Director. The Marketing Coordinator is responsible for coordinating with other marketing and business professionals to implement innovative campaigns for branding, events, promotions, and product launches. The duties include research and development, recording and analyzing data from campaign results to add to future reports, and creating and maintaining visual and written content across the company’s various marketing channels, including our website, social media, email, and digital signage to ensure brand uniformity. This position must utilize skills including team-based interaction and project management to develop and implement strategic marketing and communication plans, advertisements, promotions, social media, and other public relations to support the marketing objectives and business goals for Campus Auxiliary Services.

ESSENTIAL FUNCTIONS

• Conduct market research to monitor and identify customer trends, competitor offerings and demographic data to reach customers through appropriate channels
• Utilize effective marketing and promotional channels, including media platforms to be used to relay product messages to customers
• Report findings of market trends to the Director and suggest ways to incorporate trends into future marketing initiatives. Investigate opportunities for and assess the appropriateness of the usage of new technologies to optimize CAS.
• Collaborate with creative teams to come up with branding ideas, graphic designs, promotional materials and develop and edit advertising copy
• Assist with the implementation of the communications strategy including social media, digital advertising, email, and print
• Create, develop, edit, monitor, and publish content for all platforms, ensuring consistency of brand voice while tailoring content to each channel
• Evaluate the performance of the company’s marketing campaigns, promotions, and strategies through evaluating key performance metrics
• Create innovative marketing campaigns depending on robust data and present the recommendations to management
• Coordinate, organize, and participate in special events at each location in collaboration with the management team and staff
• Occasionally requires working events that may be on nights and weekends
• Establish and maintain professional relationships with new and existing clients through networking and prospecting
• Help with outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development
• The Marketing department is a collaborative work environment. Other duties may be assigned to reach individual and organizational goals.