Marketing Specialist at West Coast University, Inc.

Irvine, California, United States -

Full Time

Start Date

Immediate

Expiry Date

09 Jan, 26

Salary

101733.0

Posted On

11 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Project Management, Communication Skills, Digital Marketing, Email Campaigns, Media Performance Analysis, Creative Direction, Interpersonal Communications, SEO, PPC, Budget Management, Time Management, Collaboration, Process Streamlining, Analytical Skills, Fast-Paced Environment, Multitasking

Industry

Description

Choose To Make A Difference West Coast University and American Career College are seeking a Marketing Specialist who has experience with collaborating across teams and organizational levels to drive projects forward. The ideal candidate possesses strong project management skills, with the ability to prioritize workloads and take initiative to meet deadlines while delivering high-quality results. This role will support marketing programs and campaigns, manage agency relationships, and ensure efficient project execution. If you have strong communication skills, a talent for streamlining processes, and thrive in a fast-paced environment, this position offers an exciting next step in your marketing career. Responsibilities: Working in partnership with the creative team and/or creative agency, develops creative briefs and guides creative direction to meet goals for all advertising materials, including print, social media, SEM, SEO, Website, E-mail, radio, video, display ads, collateral and other marketing channels. Leads and works cross-functionality to communicate and proactively drive timelines for marketing projects as assigned. Creates and manages the advertising and email calendar and ensures all parties are completing projects and tasks on a timely basis. Analyzes email campaign and optimizes as needed including integrating routine testing. Review all marketing collateral and recommend revisions/updates to ensure objectives are met. Provides relationship management to campus leadership, internal stakeholders as well as agency partners. Serves as a liaison between campus and creative teams to address marketing needs. Analyzes media performance and routinely provides updates on performance. Proactively recommends changes in creative or media mix to increase performance. Strategize with media agencies on media planning, execution, performance analysis, and reporting of campaigns against pre- determined ROI and KPIs. Partners with compliance to ensure all marketing materials adhere to compliance standards. Assist with planning and coordinating logistics for photo and commercial shoots and production. Required Experience & Skills: Bachelor's degree required. 2-3 years of relevant experience required. Knowledge of marketing principles, advertising, and communications. Experience with Asana and/or Workfront preferred. Skilled in interpersonal communications. Ability to analyze, organize, and prioritize work while meeting multiple deadlines. Familiar with digital channel programs and strategies. Experience managing traditional and digital media buys. Familiarity working with web design teams, creative teams, SEO teams, PPC teams, IT teams. Intermediate experience in Excel. A curious individual with a broad mindset. An ability to face stressful and uncertain situations with calmness and composure and inspiring a team to do the same. Familiarity with managing budgets. Ability to work comfortably with high-ranking executives in the development and approval process. Ability to work comfortably and efficiently in a collaborative setting. Excellent time management and project management skills. Ability to work in a fast-paced environment and able to multitask accordingly. Ability to manage ongoing deadlines for media placement, reporting, and projects. Ability to lead calls with internal and external partners. Ability to Travel 10% of the time or as required. Ability to reliably attend offsite meetings to meet with internal and external partners, vendors, or stakeholders. #LI-CM1 CA Salary Range USD $70,153.30 - USD $101,733.10 /Yr. Bonus Eligible No WCU Company Overview Do you want a career that allows you to make a difference in other people’s lives? Discover what it means to truly believe in the work that you do at West Coast University. At West Coast University, we have the privilege of educating students seeking careers in healthcare and guide them through their transformational journey from student to caregiver. Our associates are united behind that purpose and share a deep commitment to our values of teamwork, collegiality, transparency, and a student-centric approach to all we do. This focus creates an aligned, nimble, and consensus-driven culture that is solution-oriented and supports our associates’ professional growth. WCU EEO Statement West Coast University is proud to be an equal opportunity employer. We embrace diversity and are dedicated to creating an inclusive environment for all associates.

Responsibilities

The Marketing Specialist will develop creative briefs and guide creative direction for various advertising materials while managing timelines for marketing projects. This role also involves analyzing media performance and optimizing marketing strategies to meet established goals.