Online Brand Activation intern

at  Philip Morris International

Be a part of a revolutionary change
Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
This transformation will revolutionise every area of our business. The products we sell. Where we sell them. How they’re manufactured and delivered. The way we talk to our customers and engage with society.
It’s the perfect setting place to start your career. As you take your first steps, you’ll have the backing of a multinational business combined with the freedom of a start-up. You’ll bring a positive mindset and fresh perspective to projects that can make a huge difference to so many.
About the team:
The online Brand Activation Team is responsible to develop content to communicate to LAU/LAS (legal age users/legal age smokers) our commercial initiatives for CRM and Digital Platforms channels with the aim of generating awareness, engagement, and bonding for our smoke-free products (IQOS, ZYN) and combustible cigarettes brands (Marlboro, Chesterfield) in the Swiss Market.

Who we’re looking for

• Available from February to August 2025
• Bachelor/ Master student pursuing a Marketing; Digital Marketing degree.
• Marketing & digital savvy
• Passionate about Consumers
• High attention to details
• excellent organizational and planning
• self-motivated, collaboration and communication skills
• Ability to work efficiently towards multiple deadlines and projects.
• Proficient in English and German with at least one local language as mother tongue (German, French and/or Italian)

Roles & Objectives :

• Support the Online Brand Activation team members by participating in the development of communications of our commercial initiatives (ex: promotions, consumer programs, product launches) deployed in CRM and in our digital platforms.
• Prepare content briefing for external advertising agencies, set up planning, follow-up on proposals, get internal approval until delivery of final content to CRM& Platforms teams.
• Collaborate closely with internal stakeholders from several functions across various projects.
• Perform content and translations checks (4 languages).
• Support digital testing (testing of emails & digital platforms).

What we offer

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to shape your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business –our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.

PMI is an Equal Opportunity Employer.

Roles & Objectives :

• Support the Online Brand Activation team members by participating in the development of communications of our commercial initiatives (ex: promotions, consumer programs, product launches) deployed in CRM and in our digital platforms.
• Prepare content briefing for external advertising agencies, set up planning, follow-up on proposals, get internal approval until delivery of final content to CRM& Platforms teams.
• Collaborate closely with internal stakeholders from several functions across various projects.
• Perform content and translations checks (4 languages).
• Support digital testing (testing of emails & digital platforms)

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to shape your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business –our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future