Description:
The Social Media Coordinator will be responsible for creating, scheduling, and posting engaging content that reflects our office culture and services. This role requires traveling between our office locations in Lancaster County to capture real-time content, including photos, videos, and patient/community highlights.
Requirements:

QUALIFICATIONS:

• Prior experience managing business social media accounts (preferred in healthcare, but not required)
• Strong skills in photography, videography, and editing (Canva, CapCut, or similar tools)
• Creative eye for content creation with attention to detail
• Excellent communication and writing skills
• Ability to work independently and manage time effectively
• Reliable transportation and flexibility to travel between locations within Lancaster County

• Develop and implement a monthly social media content calendar
• Travel between multiple office locations to capture photos and videos of staff, events, and office updates
• Create engaging posts (photo, video, stories, reels) for platforms such as Instagram, Facebook, and LinkedIn
• Advanced knowledge of Adobe Creative Cloud applications (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) to produce high-quality digital and print media, including graphics, videos, and interactive content
• Monitor engagement and respond to messages/comments in a timely and professional manner
• Collaborate with office managers and providers for content ideas and campaigns
• Track social media insights and provide regular reports on performance