Personalisation Marketing Specialist

at  Abercrombie and Fitch Co

JOB DESCRIPTION

A&F Co. seeks a Personalization Marketing Analyst to join our newly established cross-functional Personalization (Perso) team. The role will be responsible for driving the Perso Strategy for EMEA (with oversight from their supervisor, the Audience Strategy & Perso Manager), with personal accountability for landing the Personalization & Audience Strategy execution in region across the relevant customer experiences (Site/App/Email).

• Determine algorithm strategies & set up Perso campaigns in platform. This is inclusive of all BAU strategies (weekly emails, etc), Audience strategy tests & journeys, Perso tests and Squads Feature launches
• Identify Perso opportunities and lead testing / rollout of of optimizations
• Identify strategies to support seasonal marketing priorities
• Participate in test read-outs
• Perform UAT for new capabilities/data feeds
• Connectivity with Americas Perso team to share insights & results
• Maintain existing EMEA Recs experiences on Site/App/Email and iterate on them going forward
• Partner with analytics lead and personalization marketing team to define upfront email test methodology, test & control populations and complete file pull
• Maintain strong knowledge of prior test insights, drawing parallels across similar use cases and raising to wider personalization team
• Participate in future test ideation, contributing knowledge of customer data and testing insights to aid in developing informed strategies
• Ensure all campaigns are set up and executed according to appropriate specifications and rules