Principal Demand Generation Marketing Manager - Integrated Campaigns at Datadog

San Francisco, California, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Jan, 26

Salary

190000.0

Posted On

08 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Integrated Campaigns, Digital Marketing, Data Analysis, Communication Skills, Product Marketing, Sales Collaboration, Campaign Metrics, SaaS, Technology, Self-starter, ABM, Webinars, Advertising, PLG, Creativity

Industry

Software Development

Description

Datadog is looking for an experienced Principal Demand Generation Marketing Manager, Integrated Campaigns to strategize and execute full funnel campaigns globally. You will act as a thought leader to build the bridge between product, sales and marketing delivering campaigns to support key products and company initiatives. Further, you will help define the reporting, measurement, and orchestration of these programs across all marketing channels. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Create, optimize, and analyze end to end integrated campaigns including paid, owned and earned channels Create customized experiences using various digital channels including Linkedin, Display, Facebook, and more Create high converting landing page content with our product marketing and sales teams Promote our awesome in-house content to relevant audiences around the world Work with salespeople, field marketers and other members of the team to help Datadog grow in important sectors Take a deep-dive into campaign metrics to truly assess their impact down the funnel Who You Are: Bachelor’s Degree in Marketing (or related field) 10+ years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc. 4-5 years running integrated campaigns: high profile campaigns across multiple channels supporting big rock initiatives Excellent written and verbal communication skills with a proven ability to influence others Strong understanding of PLG motions Ability to analyze data and trends through BI tools and spreadsheets A self-starter that thrives in a non-structured environment Interested in working in a high-growth startup atmosphere Bonus Points: You have marketed to a DevOps audience before You have created integrated campaigns from scratch You have experience with or a passion for the SaaS space You’re a self-admitted technology nerd Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply. Benefits and Growth: New hire stock equity (RSU) and employee stock purchase plan (ESPP) Continuous professional development, product training, and career pathing Intra-departmental mentor and buddy program for in-house networking An inclusive company culture, opportunity to join our Community Guilds Generous and competitive benefits package Continuous career development and pathing opportunities Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog. Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan. The reasonably estimated yearly salary for this role at Datadog is: $143,000—$190,000 USD About Datadog: Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers’ entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center. Equal Opportunity at Datadog: Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference. Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form. This form is for accommodation requests only and cannot be used to inquire about the status of applications. Privacy and AI Guidelines: Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice. For information on our AI policy, please visit Interviewing at Datadog AI Guidelines.

Responsibilities

You will strategize and execute full funnel campaigns globally, acting as a thought leader to bridge product, sales, and marketing. You will also define reporting, measurement, and orchestration of these programs across all marketing channels.