Product Marketing Manager

at  Thermo Fisher Scientific

Qualifications:

• Bachelors degree required, MBA preferred
• 5+ years of product marketing experience, preferably within highly technical or scientific industries.
• Work independently, handle multiple priorities, and consistently deliver results in a fast-paced environment.
• Expertise in creating and running successful product launch campaigns, as well as building promotional strategies for on-market products.
• Strong analytical skills and ability to interpret key performance indicators and market data to advise decision-making and campaign optimization.
• Exceptional interpersonal skills, with the capability to clearly articulate ideas, encourage teams, and influence collaborators at all levels.
• Some formal training in the sciences (preferred but not required).
• Experience working in an advertising agency (a plus).
• Familiarity with AI tools and their applications in marketing (nice to have)

We are seeking a Product Marketing Manager to own and drive high-impact marketing initiatives! The ideal candidate will have had success in previously leading and running marketing campaigns from concept to execution as well as experience in building marketing promotions for a product portfolio. Identifying leading indicator data points and using them to guide decisions is something the candidate should have experience with. This individual will work cross-functionally and autonomously to promote both new product launches and existing offerings. Strong communication skills and an ability to work independently are important, as is a desire for delivering measurable results.
If you’re a strategic marketer with a desire to turn data into compelling narratives, this is an opportunity to make an immediate impact on a global scale.

Key Responsibilities:

• Creation and implement innovative, end-to-end marketing campaigns to drive product awareness, adoption, and revenue.
• Take ownership of marketing tactics for both new and existing products, ensuring alignment with overall company objectives and customer needs.
• Independently lead project timelines from initial planning through execution and post-campaign analysis.
• Identify and analyze leading indicators to optimize marketing effectiveness, making data-driven adjustments to improve performance and increase return on investment.
• Collaborate with cross-functional teams, including product management, R&D, sales, and operations, to ensure seamless execution and communication of marketing initiatives.
• Conduct deep market research and competitive analysis to refine product positioning and target key segments.
• Serve as a brand ambassador, clearly articulating the value proposition of products through compelling messaging and positioning.
• Explore and integrate emerging tools and technologies, including AI, to enhance campaign effectiveness and innovation.
• Communicate clearly and effectively across all levels of the organization, building strong relationships with both internal and external partners.

Qualifications:

• Bachelors degree required, MBA preferred
• 5+ years of product marketing experience, preferably within highly technical or scientific industries.
• Work independently, handle multiple priorities, and consistently deliver results in a fast-paced environment.
• Expertise in creating and running successful product launch campaigns, as well as building promotional strategies for on-market products.
• Strong analytical skills and ability to interpret key performance indicators and market data to advise decision-making and campaign optimization.
• Exceptional interpersonal skills, with the capability to clearly articulate ideas, encourage teams, and influence collaborators at all levels.
• Some formal training in the sciences (preferred but not required).
• Experience working in an advertising agency (a plus).
• Familiarity with AI tools and their applications in marketing (nice to have).