Search Analyst

at  Publicis Global Delivery

Company Description
Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.
In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.
We Move People, and People Move Us!
Job Description
Publicis Global Delivery is looking for a Search Analyst who led digital campaigns for the assigned advertisers (billing support, setup, keywords management, monitoring, optimization, and reporting) for multiple Search platforms such as Google ads, Bing ads, SA360, Apple, and Amazon search, among others.
The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem

QUALIFICATIONS

• Communication skills
• Attention to detail
• Result oriented
• Bachelor’s degree in marketing, Advertising, Communication, Business, or any relevant field.
• Ideally at least 1-3 years of experience in search media campaign management/optimization knowledge
• English Level B2+ or Higher (is a must)
• Strong knowledge of at least one search media platform while showing a good understanding of the overall media landscape (Google ads, Bing ads, SA360 and other Paid Search Platforms such as Apple and Amazon). (is a must)
• MS Excel functions (Intermediate)
• Strong knowledge in one of the following fields: Media planning, Media Buying, Creative strategy and/or Ads
• Paid Search tools: Google/Bing Editor (Desired)
• Bidding Management Tools

• Set up search campaigns, within each required platform, following the guidelines.
• Run status calls with internal stakeholders providing performance and pacing strategies.
• Monitoring the health of your campaigns, and ongoing optimization efforts to meet campaign objectives (including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client’s objectives)
• Ensuring the quality of deliverables and campaign setup within the search media platforms.
• Proactively makes suggestions and troubleshoots issues.
• Report any issues that can spark within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies, and vendors.
• Proactively identify growth opportunities and regularly communicate them to clients, formulating campaign strategy, researching keywords, creating structures & potential marketing channels and testing.
• Generate powerful insights that add value to campaign performance and focus on better results