Believes in the power of words, good at using them to make the target audience feel positive about a brand or product, thus stimulating their desire to buy. Understand the effective combination of copywriting and pictures, and work with designers to create creative works that meet Ogilvy’s standards.

• Client Management
• Communicate with both account collegues and clients to gain a better understanding of client needs, and provide efficient creative solutions.
• Strategy
• Maintain a good working relationship with planners, and contribute creative ideas in developing communication strategies.
• Creative Leadership
• Has the ability to accurately understand creative briefings, and work with designers creatively in keeping with communication strategies.
• Responsible for the textual content of all productions based on the creative plan determined by the team.
• Familiar with project processes, collaborate perfectly with both internal and external teams, and promote the smooth progress of the work.
• Maintain a strong intellectual curiosity, learn about emerging media and technology, and keep our ideas up to date.
• Responsible for creative and effectiveness recognition at local and international awards competitions and new/existing business growth.
• Leadership & People Management
• Set an example protecting Ogilvy’s reputation.
• Stay motivated and constantly improve professional skills in creating work.
• Stay positive, regardless of success or failure.
• Be inspiring, encouraging and friendly to others, always work hard to make positive progress.
• Build trust and respect with others, provide training opportunities to ensure others’ development, and develop a team with professional ethics and effective performance.
• Take responsibility and keep commitments when facing huge challenges or mistakes.
• Abide by the WPP Code of Business Conduct.