Senior Director Marketing (Deals)

at  Groupon

The Senior Director of Marketing (Deals) will be a key leader in the marketing team, supporting the CMO in all deal and promotion initiatives. This role demands strategic expertise in multi-channel and affiliate marketing, and customer engagement. The Senior Director will craft and implement innovative marketing campaigns, optimize channels, and drive customer interest in Groupon deals.

Role overview:

• We are ideally seeking a candidate from a company that specializes in selling specific products they owned or resold, with a primary focus on a particular product.
• Experience in e-commerce or gaming studios with their own games is also relevant.
• The candidate should be well-versed in performance marketing, external communication channels, affiliate marketing, and influencer engagement.
• Our team operates primarily online (Asana, Jira, …), is result-oriented, and analytical.

• Previous roles could include CMO, Head of Performance, or Head of Online, among others.

  You’ll spend time on the following:

• Strategic Leadership: Collaborate closely with the CMO to set the strategic direction for all marketing activities related to deals and promotions. Provide leadership and mentorship to the marketing team, ensuring clear goals, support, and resources.

• Channel Management: Develop and implement comprehensive marketing strategies across external channels, including SEM, Display, Affiliate, Influencers, and SEO. Continuously analyze and optimize channel performance to maximize ROI and achieve business objectives.
• Market Analysis: Conduct thorough market research to understand customer preferences, industry trends, and competitive dynamics. Adjust marketing strategies based on insights to stay ahead of market changes and capitalize on new opportunities.
• Cross-functional Collaboration: Work closely with departments such as Sales, Product, and Global Operations to ensure cohesive marketing efforts. Communicate marketing plans, results, and insights to senior leadership and other stakeholders.
• Budget Management: Oversee the marketing budget for deals and promotions, ensuring efficient and effective resource use. Monitor channel performance, analyze results, and provide actionable recommendations for continuous improvement.

✅ Key Qualifications:

• Strong understanding of business objectives and common sense.
• Bachelor’s degree in Marketing, Business, Finance, or a related field; MBA preferred.
• Extensive experience in a senior marketing role, with a focus on deals and promotions.
• Proven track record in multi-channel marketing, including standard digital channels like Facebook and Google.
• Strong expertise in affiliate marketing and managing partner relationships.
• Excellent leadership and team management skills.
• Strong analytical abilities and experience with data-driven decision-making.
• Creative mindset with a passion for developing innovative marketing strategies.
• Outstanding communication and interpersonal skills.

• English at C1/C2 level.

  What to add about Groupon:

• Allows you to handle marketing from CZ for 14 markets, including the US.

• Communication in English and working with international teams.
• Plenty of opportunities to innovate and improve, which we are open to, but it must make business sense.
• This is a hardcore, love-it-or-hate-it kind of job in a highly challenging, but respectful environment.
• We are honest, transparent, results- and data-oriented, structured, open to criticism and new ideas, set high goals, and value collaboration and working towards a common goal.

• Over the past year and a quarter of Groupon’s transformation, our stock has increased by 400%. We expect at least another 400% growth.

  What is our mindset?

• We compare ourselves to a sports team, striving to assemble the best team with the available resources.

• While maintaining values like fairness, mutual support, and respect, we also focus on performance, aiming to build a top-notch organization capable of delivering excellent results quickly.
• Our culture is built on courage, ambition, and is strongly meritocratic, allowing the most capable individuals to grow rapidly.
• Deconstruct the system into the smallest building blocks.
• Clearly articulate key issues and communicate next action steps.

• Deliver results under pressure, focusing on weeks rather than years during the transformation period.

• Learn more about us on the landing page
  We seek individuals with enthusiasm, ambition, and a drive to excel. Ready for a challenge? Join us!
  Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace
  . You can also find out more about us in the
  latest Groupon news
  as well as learning about our
  DEI approach
  . If all of this sounds like something that’s a great fit for you, and join us on a mission to become the ultimate destination for local experiences and services.
  Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We’ve noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon’s Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings, always check our official careers website at
  grouponcareers.com

• We are ideally seeking a candidate from a company that specializes in selling specific products they owned or resold, with a primary focus on a particular product.
• Experience in e-commerce or gaming studios with their own games is also relevant.
• The candidate should be well-versed in performance marketing, external communication channels, affiliate marketing, and influencer engagement.
• Our team operates primarily online (Asana, Jira, …), is result-oriented, and analytical.
• Previous roles could include CMO, Head of Performance, or Head of Online, among others