Senior Media Insights & Analytics Manager

at  TodayTix Group

ABOUT TODAYTIX GROUP:

TodayTix Group, TTG, is the global e-commerce leader for cultural experiences. Founded in 2013, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology.
Through powerful consumer matchmaking technology and our expansive portfolio of brands, including TodayTix, New York Theatre Guide, London Theatre Guide, and Secret Cinema, TTG has an intimate understanding of its millions of customers. We optimize partner relationships by providing unparalleled access to engaged audiences to generate meaningful revenue, transforming the way tickets are sold. With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture.
We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.

GOOD TO KNOW:

TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits and perks. Here are a few of our favorites:

• Hybrid work environment (minimum 2 days per week in office)
• Healthcare, vision, and dental plans, with generous contributions from the company
• Life and disability insurance
• Paid Parental Leave
• Generous 401(k) Matching
• Flexible Paid Time Off
• Free membership to One Medical Group & Employee Assistance Program
• Annual Professional Growth Budget
• Employee donation matching
• Employee Referral Program
• Work From Home budget
• Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits

TodayTix Group is committed to creating a diverse and equal workforce. Our aim is to create an inclusive and diverse environment which reflects the world we live in, as well as making a positive impact regarding diversity and accessibility within our industry. We highly encourage applications from all, regardless of race, age, gender, gender identity, nationality, ethnic origin, disability, religious belief, or sexual orientation.
For information on our US employee and applicant privacy policy, click here. For more information about the data we collect and retention periods, please see our Data Collection Notice here

ABOUT THE ROLE:

The ttg:digital team is seeking a Senior Media Insights & Analytics Manager to lead the reporting and analysis of our media campaigns for multiple Broadway and Off-Broadway clients. The ideal candidate is self-driven, loves telling stories through data and has a proven track record managing data, insights and reporting for a media agency.
ttg:digital is TodayTix Group’s latest venture in disrupting the cultural experience space. Our team specializes in crafting inspiring and impactful digital marketing campaigns to engage and expand a show’s viewership. We leverage data, combined with top-tier ticketing solutions, to guide audiences through the exciting journey of discovering shows to purchasing tickets.
Reporting directly to the Senior Director of Digital Media Strategy in NYC, you’ll be responsible for collecting, tracking and reporting on media campaign performance for multiple Broadway and Off-Broadway clients. You will work closely with the media and accounts teams to deliver weekly reporting, communicate actionable insights.
This is a fantastic opportunity for someone who has experience bringing data to life within an agency setting. Our media team is dedicated to delivering creative, highly effective and efficient campaigns for our clients, and the insights you pull are essential to our success. If this resonates with you, we’d love to hear from you!
Please note: this is a full time position and qualified candidates must be based in the greater NYC area. We encourage collaboration by working a minimum of 2 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week.

WHAT YOU’LL DO:

• Manage the set up, collection and analysis of all media/sales/ticketing data available to the agency.
• Monitor the performance of digital campaigns using analytics tools and reporting
• Provide regular reports on key performance indicators (KPIs) and audience demographic info, making data-driven recommendations for optimization
• Collaborate with the accounts teams to align on strategy and create impactful client presentations.
• As needed, attend client meetings and participate in new client pitches, speaking to the specifics of media campaign performance
• Collaborate with the media team to develop comprehensive digital media strategies tailored for each client, considering target audience, insights, campaign goals, and budget constraints
• Stay abreast of industry trends and emerging technologies to ensure cutting-edge and effective media campaigns and reporting
• As needed, support the media team with set up and optimization of in-platform media campaigns, ensuring proper tracking and reporting is in place and always functioning
• Leverage existing TTG data and perform additional research to identify key segments for targeting.
• Serve as a conduit between ARTHOUSE and existing TTG functions, ensuring seamless workflows, proactively identifying potential issues and creating cross-functional bridges