Job Description
Our employees, the shapers of tomorrow, are empowered to bring new bold ideas to life by connecting unique datasets, science, and digital research. We encourage innovation and offer global career and fast development opportunities. This is why the world’s largest companies and leading brands know GfK as their trusted partner.
The Senior Product Manager - Go to Market is responsible for developing and executing go-to-market strategies for our CMI products. Responsible for developing product messaging, creating sales enablement tools and training materials, and creating customer-facing collateral.

YOU WILL:

• Develop a unified portfolio view across all CMI solutions and value messaging, aligned with NIQ-GfK branding guideline
• Create product messaging that clearly articulates the value proposition of our CMI product to our target customers
• Develop go-to-market strategies for new product launches and feature rollouts
• Together with our marketing team enable campaigns that drive awareness and demand for our product
• Create sales enablement tools and training materials to help our sales team effectively sell our product
• Create customer-facing collateral such as case studies, white papers, and product videos
• Conduct market research and competitive analysis to inform product positioning and messaging
• Collaborate with cross-functional teams including product, sales, and customer success to ensure alignment on product strategy and execution
• Be an expert on the market including who the buyers are, how they buy and why
  GfK is looking for self-starters to join our innovative team who are keen to take on a new challenge. So, if you’re excited about this role but your skills and experience don’t align perfectly, we still encourage you to apply. You may be just the right candidate for this or other roles.

We offer a hybrid working model to the majority of our colleagues (normally x2 days p/w in office) and competitive core benefits as well additional benefits including:

• Local benefits listed below
• Interest free season ticket travel loan
• Discount Gym Membership via ‘Gympass’
• Eye care scheme
• Comprehensive Employee Assistance Program
• Fantastic training and development opportunities – our inhouse training team hosts a wide range of internal and external courses

LI-Hybrid

Additional Information

Please refer the Job description for details