Senior Strategist, Customer Based Marketing (THEO)

at  OGILVY SINGAPORE PTE LTD

Toronto, ON, Canada - 00000

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate10 Dec, 2021Not Specified11 Sep, 20215 year(s) or aboveSms,Personalization,Adobe,Email,Data Driven Marketing,Customer Journeys,Organizational Structure,Collaboration,Testing,Email Clients,Customer ExperienceNoNo
Required Visa Status:
CitizenGC
US CitizenStudent Visa
H1BCPT
OPTH4 Spouse of H1B
GC Green Card
Employment Type:
Full TimePart Time
PermanentIndependent - 1099
Contract – W2C2H Independent
C2H W2Contract – Corp 2 Corp
Contract to Hire – Corp 2 Corp

Description:

Overview / Description :
As the Senior Strategist, Customer Based Marketing, you will lead the development and implementation of marketing strategies for direct digital channels (email, direct mail, app, personalization) contributing to conversion, retention, and loyalty goals. Working in partnership with analytics, performance, and account teams, you will manage the Customer Base Marketing calendar and refine audience segmentation and content for optimal engagement results. This role will support us in connecting the entire customer experience and generating opportunities for a seamless experience. You are a self-starter and collaborator, with a critical focus on creating customer experiences that drive business results.

Responsibilities / Responsabilités:

  • Strategize CRM plans and work on integration with media to create relevant, frictionless customer experiences
  • Be a champion for digital transformation.
  • Work collaboratively with creative teams to provide CRM feedback
  • Develop clear and interesting briefs for CRM projects
  • Make progress on the planning process, ensure all campaigns have clear objectives and briefs are generated with a focus on outcomes
  • Be an expert and educator on the role of direct digital channels.
  • Develop growth strategies for new subscriber acquisition across multiple brands with a focus on high intent and high value prospects
  • Responsible for the email calendar across multiple brands to build campaigns that address promotional and customer engagement goals
  • Work with the account team, performance media, creative production teams and business stakeholders to review briefs, manage timelines, QA, and ensure all programs deliver a frictionless experience for our clients
  • Manage lifecycle and supplemental programs that will increase direct channels’ contribution to eCommerce traffic and increase conversion
  • Accountable for email and app acquisition, engagement, and retention KPIs
  • Provide expertise on email and direct mail best practices including content, layout/design, call-to-actions, dynamic content etc.
  • Assign segmentation and targeting strategies to increase relevance of content and drive customer engagement
  • Oversee planning of A/B and multivariate tests to improve CRM performance
  • Ability to influence decision-makers, create change through collaboration, and navigate a complex organizational structure
  • Present thought leadership on the issues of 1st party data and the future of using customer data for marketing

Qualifications :

  • 5+ years’ experience in a related role or field
  • Proven experience with email, SMS and app marketing strategies
  • Keen understanding of personalization in owned experiences and how to build strategies to support a relevant customer experience
  • You have a good understanding of data-driven marketing, customers experience and translating that to customer journeys
  • Familiarity with email clients, Salesforce Marketing Cloud, Adobe and testing tools
  • Ability to influence decision-makers, create change through collaboration, and navigate a complex organizational structure

NICE TO HAVES:

  • Experience in telecom, financial services, or eCommerce
    We strive to find talent with a passion to learn and grow. We encourage our employees to think outside the box, think ahead and think of reaching beyond job descriptions to discover the path their careers will take. Our culture supports innovation, collaboration, and communication. We believe that you can work hard and play hard – and we’ll give you the opportunity to do both!
    Ogilvy Canada employees are encouraged to bring their ideas, experiences, and perspectives, gleaned from their varied background, to the workplace. We strive to create an environment in which all employees can feel comfortable to contribute to their fullest potential without regard to their race, color, creed, religion, sex, national origin, disability, age, citizenship, marital status, sexual orientation, gender identity or expression

Responsibilities:

  • Strategize CRM plans and work on integration with media to create relevant, frictionless customer experiences
  • Be a champion for digital transformation.
  • Work collaboratively with creative teams to provide CRM feedback
  • Develop clear and interesting briefs for CRM projects
  • Make progress on the planning process, ensure all campaigns have clear objectives and briefs are generated with a focus on outcomes
  • Be an expert and educator on the role of direct digital channels.
  • Develop growth strategies for new subscriber acquisition across multiple brands with a focus on high intent and high value prospects
  • Responsible for the email calendar across multiple brands to build campaigns that address promotional and customer engagement goals
  • Work with the account team, performance media, creative production teams and business stakeholders to review briefs, manage timelines, QA, and ensure all programs deliver a frictionless experience for our clients
  • Manage lifecycle and supplemental programs that will increase direct channels’ contribution to eCommerce traffic and increase conversion
  • Accountable for email and app acquisition, engagement, and retention KPIs
  • Provide expertise on email and direct mail best practices including content, layout/design, call-to-actions, dynamic content etc.
  • Assign segmentation and targeting strategies to increase relevance of content and drive customer engagement
  • Oversee planning of A/B and multivariate tests to improve CRM performance
  • Ability to influence decision-makers, create change through collaboration, and navigate a complex organizational structure
  • Present thought leadership on the issues of 1st party data and the future of using customer data for marketin


REQUIREMENT SUMMARY

Min:5.0Max:10.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Proficient

1

Toronto, ON, Canada