JOB SUMMARY:

The Manager, SEO will lead the technical SEO strategy for our omnichannel retail ecosystem, ensuring our digital properties—including websites, mobile apps, and B2B platforms—are optimized to drive organic traffic, visibility, and conversions. This role will oversee a team of SEO specialists and collaborate cross-functionally to align SEO efforts with broader retail marketing and merchandising strategies. A key focus will be leveraging AI-driven SEO tools and adapting content strategies to align with emerging technologies like Google AI Overviews, ensuring our brand remains competitive in search.

QUALIFICATIONS:

• Deep expertise in SEO tools: Screaming Frog, SEMrush, Google Search Console, Google Analytics, and AI-powered SEO platforms.
• Proficiency in HTML, CSS, JavaScript, and understanding of SEO implications in headless CMS and JavaScript frameworks (React, Angular, Vue).
• Experience with structured data, schema markup, and local SEO for multi-location retail.
• Strong understanding of mobile SEO, Core Web Vitals, and page speed optimization.
• Familiarity with eCommerce platforms (e.g., HCL, Shopify, Magento, Salesforce Commerce Cloud).
• Experience adapting SEO strategies for Google AI Overviews and other AI-driven search features.
• Excellent communication skills for cross-functional collaboration and stakeholder engagement.

TOP 5 REQUIRED TECHNICAL SKILLS:

• AI-Enhanced SEO Strategy
• Search Engine Optimization (SEO)
• Data Analysis & Storytelling
• Website Analytics Tools
• Detail-Oriented Execution

TOP 5 REQUIRED LEADERSHIP SKILLS:

• Perseverance
• Serve Others
• Agility
• Critical Thinking
• Passion for Customers

CERTIFICATIONS, EXPERIENCE, AND EDUCATION:

Certifications: Google Analytics, BrightEdge, MarketMuse, or other AI/SEO certifications preferred.
Experience: 5–7 years in technical SEO, with 2+ years in a leadership role within eCommerce or omnichannel retail.
Education: Bachelor’s degree in Business, Marketing, eCommerce, or related field; or equivalent experience.