ABOUT THE ROLE

Roku pioneered streaming to the TV and continues to innovate and lead the industry. While we are well-positioned to help shape the future of television – including TV advertising – around the world, continued success relies on building a marketing and ad strategy that grows Roku’s advertising business.
As Sr. Agency Marketing Manager, you will be the strategic engine behind how Roku shows up across major agency holding companies. You’ll partner closely with the Global Agency Partnerships team leads to deliver scaled, high-impact programs that turn insight into influence, and influence into revenue. This role is ideal for a strategic marketer with experience in B2B marketing, media/advertising, or agency environments—someone who loves translating data into storylines, building franchise-worthy programs, and making noise where it matters most.
For New York Only - The estimated annual salary for this position is between $114,000 and $172,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

WHAT YOU’LL BE DOING

• Serve as the central marketing partner for the Global Agency Partnerships team
• Design scalable marketing programs to deepen and expand client relationships, as well as increase annual media commitments
• Own and implement annual planning and manage the marketing budgets associated with each project/Holding Company
• Track changes and announcements across the industry to understand the key Holding Companies, Operating Companies, and client brands within their portfolio
• Partner closely with cross functional teams to execute programs and ensure they meet KPIs
• Generate relationships, and collaborate with, marketing and comms within the Holding Companies to identify partnership opportunities at tentpoles, as well as thought leadership through custom insights & research
• Work closely with the VP, Global Agency Partnerships to identify key business growth drivers and then translate the macro company goals into agency-facing activations that drive relevance, differentiation, and visibility
• Develop a SMART roadmap for events, paid media, sponsorships and entertainment
• Quarterback creation of custom sales collateral and assets aligned to Holdco strategies for top to tops, QBRs and other high level strategic meetings
• Create critical Internal feedback loops: Communicate priorities with Client Strategy, Vertical Marketing, Product Marketing, and measurement teams, to ensure the GAP team’s needs are in consideration for future roadmaps and narratives