Sr. Brand Manager

at  Jakks Pacific Inc

JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children’s toy licenses in the world, currently seeks an experienced, energetic, self-starter for the role of Sr. Brand Manager, Marketing for our headquarters in Santa Monica, CA. The ideal candidate is responsible for assisting the Vice President of Marketing in setting the brand strategy, creating and executing the respective marketing plans and overseeing the product development of licensed/non-licensed toys.

SKILLS & EXPERIENCE REQUIRED:

• 6+ years of related marketing experience
• Strong analytical and problem solving skills
• Resourceful; able to self start and get things accomplished with minimal oversight
• Strong interpersonal, communication, and presentation skills with experience presenting to all levels of management both within the organization and to external partners
• Work effectively within a team environment
• Ability to work under pressure in a fast-paced environment and prioritize workload
• Highly organized and able to multitask
• Strong computer skills, including Outlook, Word, Excel, PowerPoint, Photoshop etc.
• Have a positive, “can do” attitude
• Proven track record of success in a brand manager marketing role.
• Ideally, have experience in the toy industry or working in an industry that markets to retailers, such as Target, Wal-Mart and Amazon.com

• Working with the Vice President of Marketing to establish overall brand strategies and marketing plans for approval from both JAKKS management and licensors
• Manage and execute marketing initiatives/strategies as set out in the brand plan for multiple product lines, including all facets of advertising, retail/channel marketing, pricing initiatives, channel distribution strategies, sales support, and promotions
• Work with cross-functional teams (Costing, Design, Planning, Packaging) to develop a compelling and profitable product line and make sure the team meets the deliverables and target costs
• Provide retail sales with all necessary information and materials for effective selling of product lines
• Take ownership of the business by managing tools such as line lists and P&L’s
• Interface and provide all key information & analysis to licensors/managers on an ongoing basis to keep a positive communication flow between teams
• Provide category and product-specific market research (including competitive analysis and market trend reports) as needed
• Track and analyze sales performance of product lines both in shipments and in POS
• Serve as internal brand champion for product lines and manage, coordinate and attend tradeshows/ internal sales meetings