✨THE CORE MISSION OF THE SR DIRECTOR, PRODUCT MARKETING

The Senior Director/Director of Product Marketing will shape and own HTB’s market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.

• 8-10+ years in B2B SaaS product marketing (Director) or 11–15+ years (Senior Director), including 5+ years in cybersecurity (identity, SecOps, training/upskilling, or adjacent/AI).
• Demonstrated success owning positioning and GTM for multi‑product portfolios and launching products at a high‑growth company; introducing new categories.
• Proven experience managing Analyst Relations (AR), including building relationships with firms like Gartner and Forrester to shape market perception and extract competitive insights.
• People leadership: Coaching, mentoring and creating leverage through a small, mighty team.
• Fluency with security buyer and practitioner journeys; you can translate deep technical value (labs, assessments, threat research) into clear business outcomes.
• Proven ability to partner with Product and Sales, influence executives, and drive cross‑functional execution.
• Excellence in storytelling—written, visual, and on stage.
• Strong analytical chops: you work from data, customer insight, and rigorous testing.