Strategic Product Marketing Director

at  Suez

Heverlee, Vlaanderen, Belgium - 00000

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate13 Oct, 2019Not Specified14 Jul, 201910 year(s) or aboveSecondary Research,Business Acumen,Customer Value,Collateral,Water Industry,Marketing Strategy,Maintenance,B2B Marketing,AvailabilityNoNo
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Employment type
Regular / Permanent
Interleuvenlaan 25
Heverlee, FLEMISH BRABANT, 3001
Reference Number
Who we are?
With 90,000 people on five continents, SUEZ is a world leader in smart and sustainable resource management. We provide water and waste management solutions that enable cities and industries optimize their resource management and strengthen their environmental and economic performances.
SUEZ Water Technologies & Solutions looks for innovation everywhere. For more than 100 years, SUEZ has been at the forefront of innovation, from the SUEZ Canal to addressing water scarcity. Finding solutions to the world’s biggest problems has never been more important than right now. Join us today and become an essential part of the Resource Revolution!
Who are we looking for?


  • Bachelor’s Degree from an accredited university or college
  • At least 10 years of professional marketing or commercial work experience, implementing marketing strategy and tactics
  • Minimum of 10 years of experience in the Water Industry
  • Ability to travel globally (< 25% of time)

Desired Characteristics

  • Experience with B2B marketing
  • Proven analytical skill set and strategic mindset with strong competence in value proposition analysis and market maps
  • Excellent written and verbal communications
  • Strong external focus, with ability to assess customer value of performance, price, operating & maintenance costs, availability and operability
  • Knowledgeable of Environmental Service industry trends and competitor product and service offerings
  • Experience leading targeted marketing campaigns and measuring effectiveness
  • Ability to manage multiple projects while maintaining a high quality of work
  • Excellent business acumen
  • Ability to effectively engage at all levels of the organization, including senior executive interaction
  • Understanding of marketing and advertising concepts & methods
  • Data management and secondary research
  • Ability to prepare positioning statements/ documents / collateral
  • Ability to work with internal teams
  • Maturity to represent SUEZ in senior leadership meetings / seminars
  • Comfort / maturity in discussion with industry panels
  • Proven analytical skill set and strategic mindset with strong competence in value proposition analysis and market maps

What will you be doing?
Role Summary/Purpose
The Strategic Product Marketing Director for the Chemical and Monitoring Solutions (CMS) business will develop, implement and lead key strategic and product marketing initiatives for the CMS business globally. The chosen candidate will work with the both the Global Product Management teams and the CMS sales organization to turn key product initiatives into actionable external campaigns based on detailed market analyses of customer value propositions. This role will own the creation and conversion of strategic initiatives into actionable campaigns supported with required collateral, communication and measurement strategy. This individual will lead a global team (directly and virtually) of up to six individuals.


Strategic Marketing

  • Maintain information of market size and potential
  • Manage syndicated studies for new areas / validation of existing intelligence
  • Plan and execute targeted market research; analyze results and draw inferences for to better position the business for profitable growth
  • Work with individual product lines leaders on market segmentation, new product/solution need identification and market quantification, go to market positioning and value proposition validation
  • Build relationships with industry bodies and governments; represent SUEZ on Industry bodies and at Industry forums. Develop position papers/policy themes
  • Work with business leaders to drive strategy for pipeline building by industry vertical/segment, region and application/product.

Product Marketing

  • Create the marketing strategy and tactics to meet business needs
  • Identify appropriate methods/channels to publish content, develop awareness and generate leads
  • Provide creative vision, direction, and leadership together with the Product Management and Commercial team to develop high-impact, integrated campaigns that contribute to business growth
  • Work closely with the communications team
  • Build your knowledge around the firm’s CRM systems and leverage analytics/analysis to demonstrate ROI and suggest improvements to the CRM
  • Collaborate with other members of the CMS teams across the world to ensure key marketing support
  • Assist in the preparation of necessary collateral including brochures and customer presentations for key product/industry initiatives
  • Tracking, analysis & communication of project developments across sectors/ industries of interest
  • Understand, express and continue to develop the value proposition for CMS products for each product line
  • Maintain information of market size and potential, and manage syndicated studies for new areas / validation of existing intelligence
  • Measure and track market share across product lines and industry segments in the CMS business
  • Assist Business Leadership in planning & delivering internal & external communication
  • Build internal database of references & maintain Customer letters / testimonials

SUEZ’s Water Technologies and Solutions (SWTS) offers a great work environment, professional development, challenging careers, and competitive compensation.
WTS is an Equal Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law


Min:10.0Max:15.0 year(s)


Marketing / Advertising / MR / PR





Heverlee, Belgium