QUALIFICATIONS (ACADEMIC, TRAINING, LANGUAGES)

Bachelor’s degree in Marketing, Business Administration, HR, or a related field.

WORK EXPERIENCE

• 5+ years’ proven experience in employer branding, digital marketing, within a corporate setting. Having experience in recruitment and talent acquisition is an advantage.
• Strong understanding of branding principles, digital marketing strategies, and advanced employer branding techniques.
• Excellent storytelling and content creation skills, with the ability to craft engaging and impactful narratives.
• Proficiency in social media platforms, online branding tools, and digital marketing analytics.
• Strong analytical skills to interpret metrics, gauge the effectiveness of branding strategies, and make data-driven decisions.
• Advanced user of Excel and power point.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• Ability to work independently and collaboratively within a team, demonstrating initiative and creativity.

JOB PURPOSE

Is instrumental in developing and executing sophisticated employer branding strategies to attract top talent and enhance employee engagement.
This role involves creating compelling content, conducting in-depth market research, collaborating closely with HR and recruitment teams, and managing the company’s online presence to showcase Arabia’s culture and values. The specialist will leverage advanced digital marketing techniques and innovative branding tools to position the company as an employer of choice.

KEY RESULT RESPONSIBILITIES

• Develop and execute comprehensive employer branding strategies to attract top-tier talent and improve employee engagement.
• Create compelling and high-quality content for various platforms, including social media, career websites, and job postings, that effectively showcases Air Arabia’s culture and values.
• Conduct thorough market research and competitor analysis to identify trends, insights, and best practices in employer branding.
• Collaborate closely with HR and recruitment teams to ensure alignment of employer branding initiatives with hiring goals and business objectives.
• Manage and enhance the company’s online presence on platforms like LinkedIn, Glassdoor, and other employer review sites, ensuring a positive and consistent brand image.
• Organize and actively participate in recruitment events, job fairs, and community outreach programs to strengthen the company’s presence and attract top talent.
• Measure and analyze the effectiveness of employer branding initiatives through detailed metrics and feedback, making data-driven recommendations for improvement.
• Engage employees in branding initiatives, encouraging their active participation in sharing their experiences and testimonials to build a strong internal brand.
• Stay updated on industry trends, emerging tools, and innovative techniques for employer branding, incorporating them into the company’s strategies.
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