Loyalty Marketing Specialist

at  Endeavour Foundation

At Endeavour Foundation we have been committed to helping people with disabilities for over 70 years. Our purpose is straight forward, to turn possibilities into reality.
Our commitment extends to creating an inclusive culture, fostering employee growth, learning and optimal performance. When you join our team, you are contributing to support individuals with disabilities to live, learn, work and flourish. Our team embodies our purpose daily, embracing diverse ideas and perspectives that enrich our culture. We call ourselves #teampossible!

We have an exciting opportunity for a Loyalty Marketing Specialist to join our high performing Marketing – Lotteries team. This role will be a 15-month fixed term contract for parental leave cover and is based in Cannon Hill. Reporting to the Marketing Manager - Lotteries, you will be responsible for the efficient revenue growth of Endeavour Lotteries loyalty program through the delivery of data driven acquisition and retention marketing programs.

In this varied role, you will:

• Develop and implement multi-channel conversion pathways for new and existing buyers into the subscription program.Lead end to end campaign strategies to achieve KPIs, through promotions, design, content, and production to budget, across online and offline channels.
• Develop automated campaigns in collaboration with key stakeholders to improve the customer experience and revenue uplift.
• Partner with media agency on acquisition and retention planning and activity including setting and monitoring targets for agency accountability.
• Report on marketing performance and provide optimised recommendations leveraging test and learn methodologies and insights to support the continuous improvement of membership and revenue growth
• Manage loyalty program website content and any other program updates or changes.
• Manage internal and external stakeholders by communicating progress on priorities, problems, solutions, plans, changes, go to market strategy and risks so the relevant stakeholders are informed and requests and expectations are managed.
• Work cohesively with the lotteries team to plan all required activities in advance and to complement planned activity.