Job ID: 2010950
Career Area: Sales & Marketing
Job Category: Salaried
Location: Headquarters & Technology Center – Auburn Hills
48326, US
Date Posted: August 15, 2025
Brand: FCA Group

DEPARTMENT DETAILS

The Growth Audiences Marketing Performance Team is seeking a driven, enthusiastic Marketing Intern to join us!
In this role, you will own/lead a unique assignment to help implement customer-centric marketing strategies, participate in creative campaigns, perform market analysis, and gain hands-on experience in marketing techniques – A passion for data and its ability to inform decisions is essential.
We are committed to supporting our interns’ growth by enhancing their cultural competency, a key factor in succeeding in growth audience marketing. This involves developing a deep understanding of cultural diversity through research, meaningful interactions, and firsthand experiences. Interns will learn to appreciate the unique values, traditions, and perspectives of diverse communities and apply these insights to marketing strategies. The ultimate goal is to create relevant messaging, imagery, and select effective communication channels that authentically engage diverse audiences.

1. Marketing Strategy

• Understand the demographics, trends, and consumer insights relevant to target audiences and aligned products.
• Leverage data and utilize sources of data market research using quantitative and qualitative methods.
• Analyze data and identify trends and insights relevant to multicultural marketing with application to a brand opportunity or solution.
• Prepare reports and presentations summarizing research findings with a structured go-to-market plan.

1. Campaign Development:

• Assist with the development of creative and effective marketing campaigns tailored to specific cultural segments for existing projects and/or develop a campaign for your proposed go-to-market plan.
• Contribute to content creation, including copywriting, social media content, and visual design.
• Research, understand and recommend media channels and partnerships for proper campaign communications to the intended audiences.

1. Project Management:

• Manage assigned tasks and projects independently, meeting deadlines and expectations.
• Collaborate effectively with team members from diverse backgrounds for a cohesive and integrated desired outcome.
• Communicate clearly and concisely both verbally and in writing.

1. Event Support:

• Should the Growth Audiences team have an approved experience, support would be needed to

assist with the planning and execution of multicultural marketing events.