PREFERRED QUALIFICATIONS

• Minimum of 5 years of hands-on marketing experience, ideally in professional services or other B2B industry
• Experience driving demand generation, lead generation and sales through targeted marketing campaigns. Full-funnel marketing experience and skill set.
• Demonstrable experience in using different channels, including events, social media, email and direct mail.
• Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment
• Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organization
• Team player with great interpersonal and collaboration skills
• Creativity, flair and innovation in how to achieve differentiation for campaigns
• Enthusiasm, passion for marketing and can-do attitude

TECHNICAL SKILLS

• Experience with Salesforce or similar client relationship management platform desirable, (e.g., managing client interactions, reporting, campaign set up)
• Experience using Eloqua (or similar email platform) desirable
• Good knowledge of Microsoft Powerpoint and Excel
• Design skills are nice to have, but not essential

• Work with the market lead to design, execute and lead integrated marketing and communications strategies for Accenture’s Mid-Market clients
• Build marketing plans to find new clients, expand relationships, drive revenue and enhance reputation.
• Curate content, experiences and account-originated campaigns Researching what we need to know about our key buyers, using tools like LinkedIn Sales Navigator to drive into new segments
• Using Accenture’s SynOps and other leading marketing technologies to help us know and prioritize our work
• Measuring our marketing against agreed-upon metrics and using data and analytics for continuous improvement.