56896644414- Director of Retention at Activate Talent

, , South Africa -

Full Time

Start Date

Immediate

Expiry Date

26 May, 26

Salary

0.0

Posted On

25 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Retention Strategy, LTV, Contribution Margin, Lifecycle Strategy, Email, SMS, Loyalty, Onsite Personalization, Experimentation Roadmap, Cohort Analysis, CDP, Segmentation, Forecasting, Cross-functional Collaboration, Product Intuition, Profitability

Industry

Staffing and Recruiting

Description

Role Overview We’re looking for a Director of Retention who thinks like an owner and operates like a builder. This is a high-impact leadership role responsible for driving incremental revenue and customer lifetime value, not just managing channels. You will own the entire retention ecosystem — email, SMS, loyalty, onsite experiences, and lifecycle strategy — with a relentless focus on profitability, cohort behavior, and long-term customer relationships. This role requires someone who is both highly strategic and deeply hands-on, equally comfortable setting targets and forecasts as they are building flows, pulling cohorts, and diagnosing performance. What You’ll Own Revenue & Retention Strategy Own retention revenue, LTV, and contribution margin, directly tying lifecycle initiatives to incremental profit Set retention targets, forecast performance, and manage tradeoffs across promotions, cadence, and discounting Develop and execute a holistic lifecycle strategy spanning email, SMS, loyalty, and onsite personalization Leverage CDP capabilities to build advanced segmentation strategies that drive profitable LTV growth Lifecycle & Experimentation Lead lifecycle marketing across flows, campaigns, segmentation, personalization, and automation Design and own a structured experimentation roadmap with clear hypotheses, controls, and success metrics Analyze cohorts, funnels, and campaign performance to identify behavioral drivers Diagnose why initiatives succeed or fail and translate insights into scalable, repeatable optimizations Move the team away from one-off wins toward a systematic testing and learning engine Customer & Merchandising Insight Partner closely with Merchandising and Product to align lifecycle strategy with product priorities Develop a deep understanding of customer behavior from first purchase through repeat, replenishment, and loyalty Build cross-sell, replenishment, and education strategies that create habit formation and reduce reliance on promotions Apply strong product intuition to timing and lifecycle triggers (e.g., when to push bras vs shapewear, category sequencing, post-purchase behavior shifts) Leadership & Execution Operate as a hands-on leader who can move seamlessly between strategy and execution Build scalable processes and frameworks for testing, optimization, and performance measurement Collaborate cross-functionally with Growth, Product, Data, and Creative to drive alignment and execution Think like a business owner, balancing customer experience with commercial outcomes RequirementsRevenue Ownership & Business Acumen Proven experience owning retention or lifecycle revenue, not just managing channels Strong understanding of LTV, cohort behavior, and contribution margin Ability to set targets, forecast retention revenue, and make tradeoffs across promotions, cadence, and discounting Track record of tying email, SMS, loyalty, and onsite experiences directly to incremental profit Lifecycle Marketing Expertise Deep, hands-on expertise across email, SMS, loyalty, and onsite lifecycle programs Mastery of flows, campaigns, segmentation, personalization, and automation Experience designing and scaling lifecycle strategies across the full customer journey Ability to build systems and frameworks, not just one-off campaigns Data, Analytics & Experimentation Strong analytical skills with hands-on experience in cohort analysis, forecasting, and experimentation Ability to independently pull and analyze data to diagnose performance Experience designing clean experiments with clear hypotheses, controls, and success metrics Proven ability to build and maintain a structured, repeatable testing roadmap CDP & Segmentation Expertise Experience working with Customer Data Platforms (CDPs) Advanced segmentation capabilities leveraging behavioral, transactional, and lifecycle data Ability to translate CDP insights into actionable lifecycle strategies that drive LTV growth Customer & Merchandising Intuition Strong understanding of product, merchandising, and customer purchase behavior Ability to align lifecycle timing and messaging with product priorities Experience building cross-sell, replenishment, and education strategies to drive habit formation Comfortable reducing reliance on promotions in favor of long-term customer value Leadership & Operating Mindset Hands-on operator who can move seamlessly between strategy and execution Experience collaborating cross-functionally with Growth, Product, Data, and Creative teams Builder mindset with a bias toward action and measurable impact Ability to balance customer experience with commercial outcomes Experience Profile Background in high-growth eCommerce or DTC environments Demonstrated success scaling retention programs as the business grows Comfortable operating in fast-paced, performance-driven teams

Responsibilities

This high-impact leadership role is responsible for owning the entire customer retention ecosystem, including email, SMS, loyalty, and onsite experiences, with a relentless focus on driving incremental revenue and customer lifetime value tied directly to profitability. The director will develop and execute a holistic lifecycle strategy, lead structured experimentation, and partner with Merchandising and Product to align strategy with business priorities.