Abbott Japan Nutrition: Brand Manager/Senior Brand Manager at Abbott Pediatrics

Tokyo, , Japan -

Full Time

Start Date

Immediate

Expiry Date

12 Feb, 26

Salary

0.0

Posted On

14 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Market Research, Advertising, Digital Marketing, P&L Management, Consumer Insights, Cross-Functional Collaboration, KPI Development, Regulatory Knowledge, Campaign Execution, Financial Metrics, Communication Skills, Project Management, Consumer Experience, Social Media Management, Data Analysis

Industry

Hospitals and Health Care

Description

JOB DESCRIPTION: Primary Function / Primary Goals / Objectives（主な役割／目標／目的） The Brand Manager is responsible for developing and executing brand strategies for consumers to enhance brand equity and drive market competitiveness, including NPD and project through key milestone management. This role involves cross-functional collaboration across other function including HCP marketing, Pacific Asia marketing team, medical, Public Affairs, CE, product development, advertising, and sales to ensure brand consistency and growth. Key responsibilities Lead to implement the aligned brand strategies and plans for consumers. When necessary, conduct market research and competitive analysis to refine brand positioning Plan and manage advertising and promotional campaigns in line with the strategy. Collaborate with HCP marketing team and regional marketing team to ensure brand alignment in product development. Own the brand communication on digital and social media to enhance brand awareness for superior consumer experience. Follow through on set KPIs and analyze performance metrics Coordinate with internal and external stakeholders when it comes to any brand-related activities. Create the consumer journey, based on consumer insight and feed into the value chain and eco-system management together with business development manager. Develop robust KPIs to effectively measure and report on content and message effectiveness in driving sales. P&L management experience is a plus. Core Job Responsibilities / Accountability / Scope（主な職務／責任／範囲） All brand management in scope of BtC, Glucerna® and Abound®. Develop annual planning based on the 5 year Strat Plan. Lead projects cross-functionally and/or intercompany as required basis. Manage the product life cycle, meeting all required regulations with HCP marketing. Develop promotional materials in cooperation with HCP marketing and medical. Take initiative to establish and maintain strong relationships marketing-owned influencers and agencies. Communicate with international and external stakeholders to leverage Abbott’s global presence as the global market leader. Required Skills and Competencies（必要とされるスキルおよびコンピテンシー） Will to Win Proactively identify work issues / obstacles, communicate them to leaders / peers and create contingency plans Effectively respond to internal or external changes while accepting diversities. Treat changes as an opportunity to learn and develop. Always have the competitive set landscape to know where and how we can win. Ability to craft and execute brand plans tailored to OTC product lifecycles and regulatory environments. Strong understanding of financial metrics, forecasting, and budget management. Sense of Urgency Always act with sense of urgency, not waiting things to turn out differently. Decide what NOT to do and focus on aligned strategy with assertiveness. Deliver on expectations and meet commitments; hold self-accountable for results and drive. Persist and apply extra efforts to overcome work barriers, issues and obstacles. Integrity Meet quality and / or compliance standards. Encourage, support and actively contribute to the team with leadership. Offer culturally appropriate, frequent and constructive feedback to peers and leaders. Improve efficiencies and / or reduce costs systematically. Learning Agility Deep understanding of patient and consumer decision-making in self-care and wellness. Ability to monitor and respond to competitor activities in the OTC space. Will to develop own ability to translate complex health information into consumer-friendly messaging. Ability to integrate offline and online touchpoints for a seamless consumer experience in both fast moving industry and traditional via-HCP channel. Education Required（必要とされる知識および教育レベル） Equivalent to bachelor’s degree MBA degree is a plus Experience / Knowledge / Certification（必要とされる経験・知識・資格） Must At least 3yrs experience in consumer marketing and/or trade marketing in FMCG or OTC// Track record in delivering result in BtC channel, which is business-case presentable. At least 1 year experience with syndicated data (e.g., IQVIA, Nielsen, Euromonitor, Intage) and custom research to identify trends and opportunities. Familiarity with local and global regulations (e.g., MHLW PMDA, CCA, MAFF, etc ) for Funcitonal Health Food or OTC advertising and claims. Proven success in executing multi-channel campaigns (Digital, prints, in-store, pharmacy). Digital savviness with proven record, SNS management and/or eCommerce experience is a plus. Demand shaping and idea generation. Standard computer skills：MS Office: Word, Excel, PowerPoint Native level Japanese in both writing and speaking, English in business level Nice to have Experience in pharma or medical device industry Any license of certificate in medical field is a plus but not mandatory ; such as MR certificate, Japanese Pharmacist License, Nutritionist, etc. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: ANI International Nutrition LOCATION: Japan > Tokyo : Mita South Tower ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter

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Responsibilities

The Brand Manager is responsible for developing and executing brand strategies to enhance brand equity and drive market competitiveness. This includes managing advertising campaigns, conducting market research, and collaborating with cross-functional teams to ensure brand growth.