ABM Manager

at  Phreesia

Job Description:
Phreesia is seeking an Account-Based Marketing (ABM) Manager to establish and lead the company’s first ABM marketing program. The ideal candidate for this role will be a hands-on marketer with extensive experience using ABM platforms such as 6sense. In this role, you will work closely with marketing segment leads and the sales organization to identify target accounts and decision-makers and to develop engagement strategies tailored to their needs and priorities. This is an individual contributor role but highly visible as it will involve extensive collaboration with segment marketing leads, content managers, marketing channel leads, marketing analytics, and executive leadership.

What You’ll Do:

• Collaborate with marketing and sales stakeholders to identify key accounts within Phreesia’s target market segments and communicate key ABM updates and progress to executive leadership.
• Monitor and analyze the effectiveness of ABM campaigns, providing actionable recommendations to increase pipeline creation and manage the relationship with Phreesia’s ABM platform vendor.
• Own in-platform orchestrations and demand-side platform (DSP) advertising to optimize ABM campaign execution.
• Establish KPIs and develop standardized reporting for awareness, consideration, and decision campaigns, focusing on driving business impact and increasing pipeline.
• Effectively manage the budget to ensure maximum return on ABM initiatives.
• Educate the sales and marketing teams on key buying signals identified in ABM initiatives and provide guidance on how best to follow up on those signals.
• Partner with marketing channel leads to launch multi-channel campaigns across LinkedIn, Google Ads, Meta, and email.

What You’ll Bring:

• Bachelor’s Degree required and 5 plus years of experience in B2B marketing with 3 plus years of experience in account-based marketing
• 6sense Administrator certification, and 6sense Next-Gen Marketer Certification
• Strong understanding of CRM systems and marketing automation tools.
• Ability to manage ambiguity and adapt quickly to changing needs and priorities.
• Excellent oral & communication skills, and experience communicating with executives.
• Strong analytical skills and a data-driven mindset.

Preferred Qualifications:

• Experience working with Salesforce and Marketo.
• SaaS marketing experience is a plus.
• Familiarity with Google Analytics, Google Ads, and LinkedIn Campaign Manager.

Who We Are:
At Phreesia, we’re looking for smart and passionate people to help drive our mission of creating a better, more engaging healthcare experience. We’re committed to helping healthcare organizations succeed in an ever-evolving landscape by transforming the way healthcare is delivered. Our SaaS platform digitizes appointment check-in and offers tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care.
Phreesia cares about our employees by providing a diverse and dynamic work environment. We’re a five-time winner of Modern Healthcare Magazine’s Best Places to Work in Healthcare award and we’ve been recognized on the Bloomberg Gender Equality Index. We are dedicated to continuously improving our employee experience by launching new programs and initiatives. If you thrive in a culture of recognition, value inclusivity, professional development, and growth opportunities, Phreesia could be a great fit!

Top-rated Employee Benefits:

• Remote First: 100% Remote work + home office expense reimbursements+ monthly reimbursement for cell phone, internet and wellness.
• Top of market rewards: Competitive compensation
• Take time when you need time: Flexible PTO + company holidays
• Top class healthcare benefits: Variety of healthcare benefits for you and your family (and your pets!) starting day one
• Care about your families: Generous top-up for parental leave benefits
• Support personal development: Continuing education and professional certification reimbursement
• Connecting in person: Various offsite events and activities for team to connect and meet in person, to support team building and engagement.
• Giveback to community: Local in-person volunteer events, and give back programs to our communities.
• Recognition and perks: We have a company wide recognition tool (Phireworks) to celebrate milestones, recognize achievements and strengthen your bond with your teams. You can accumulate points and redeem them for a wide catalogue of items!
• Diversity and inclusive environment: At Phreesia, all employees are encouraged to bring their authentic self to work, feel supported and perform at their best. We have a variety of Employee Resources Groups (ERGs) which bring together individuals from a wide range of backgrounds, experiences and perspectives, and seek to foster a sense of shared community and empowerment for employees who share a common social identity, such as gender, race, ethnicity, and sexual orientation.
• Opportunity to join an Employee Resource Group.

We strive to provide a diverse and inclusive environment and are an equal opportunity employer

• Collaborate with marketing and sales stakeholders to identify key accounts within Phreesia’s target market segments and communicate key ABM updates and progress to executive leadership.
• Monitor and analyze the effectiveness of ABM campaigns, providing actionable recommendations to increase pipeline creation and manage the relationship with Phreesia’s ABM platform vendor.
• Own in-platform orchestrations and demand-side platform (DSP) advertising to optimize ABM campaign execution.
• Establish KPIs and develop standardized reporting for awareness, consideration, and decision campaigns, focusing on driving business impact and increasing pipeline.
• Effectively manage the budget to ensure maximum return on ABM initiatives.
• Educate the sales and marketing teams on key buying signals identified in ABM initiatives and provide guidance on how best to follow up on those signals.
• Partner with marketing channel leads to launch multi-channel campaigns across LinkedIn, Google Ads, Meta, and email