ABX Product & Insights Manager at BDO USA Experienced Career Site

Pittsburgh, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

07 Sep, 26

Salary

110000.0

Posted On

10 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Account-Based Experience (ABX), Demandbase, Audience Design, Buyer Journey Strategy, Marketing Automation, Data Analytics, CRM Management, Stakeholder Management, Project Management, Segmentation, Reporting and Insights, Governance, Enablement, Paid Media Activation, Web Personalization, Sales Engagement

Industry

Accounting

Description

Job Summary: The ABX Product & Insights Manager is responsible for the management of the Firm’s ABX platform including strategy, operational execution, and adoption to support account-based experiences (ABX) and revenue growth. This role leads account list and audience design, buyer journey and intent topic strategy, segmentation, and activation readiness to enable consistent execution across paid media, web personalization, sales engagement, and marketing automation in partnership with marketing channel owners and other stakeholders. This position delivers reporting and insights on account engagement, buying signals, and audience performance; translates stakeholder needs into platform requirements and priorities; and partners with Marketing Operations (MOPs) to uphold governance, data integrity, and scalable processes across Demandbase and connected systems. This role also drives enablement and adoption through training, office hours, documentation, and usage monitoring, while supporting continuous improvement aligned to ABX standards. Job Duties: * Serves as the Demandbase business product owner, managing platform priorities, backlog, requirements, and change management to support ABX strategy and business outcomes * Owns account list strategy, audience design, buyer journey models, intent topic strategy, segmentation, and activation readiness for ABX programs * Partners with channel owners to activate audiences across paid, web, email, and sales channels and validate targeting, measurement, and execution plans * Builds, maintains, and publishes dashboards and recurring insights on account engagement, intent, reach, pipeline influence, and audience performance by segment and campaign * Monitors audience health and platform usage, identifies performance trends or discrepancies, and collaborates with various marketing functions to address data quality, taxonomy, and integration issues * Defines and supports governance, standards, QA processes, and documentation for audience creation, naming conventions, activation readiness, and ongoing platform use in partnership with MOPs * Leads enablement programs, including training sessions, office hours, job aids, stakeholder communications, and adoption monitoring with follow-up coaching and optimization * Manages platform support intake for ABX users, triage requests, coordinate issue resolution and vendor escalations as needed, and tracks follow-up actions to closure Other duties as required Supervisory Responsibilities: * N/A Qualifications, Knowledge, Skills, and Abilities: Education * Bachelor’s degree required; focus in Marketing, Communications, Business Administration, Data Analytics, or Project Management, preferred Experience * Five (5) or more years of marketing or communications experience, including (3) or more years of ABM/ABX operations experience, required * Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred License(s)/Certification(s) * N/A Software * Proficient in Microsoft Office Suite, required * Experience with Demandbase or similar ABM platform, required * Experience with CRM systems, required; prior experience with MS Dynamics, preferred * Experience with AI tools and technology (i.e., Copilot), preferred Language: * N/A Other Knowledge, Skills & Abilities * Strong understanding of ABM/ABX concepts, audience strategy, and account segmentation methodologies * Ability to define operating standards, enforce governance, and drive cross-functional adherence * Advanced analytical skills for interpreting engagement, intent, and funnel performance signals * Ability to translate stakeholder needs into clear requirements, user stories, acceptance criteria, and prioritized roadmaps * Strong facilitation and enablement skills for training delivery, office hours, and adoption coaching * Strong communication skills and ability to present insights and recommendations to marketing and sales stakeholders * Ability to manage multiple initiatives with clear prioritization, deadlines, and documented decision-making Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography. National Range: $90,000 - $110,000 Maryland Range: $90,000 - $110,000 NYC/Long Island/Westchester Range: $90,000 - $110,000 Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world. At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization. BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions. We are committed to delivering exceptional experiences to middle market leaders by sharing insight-driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on: * Welcoming diverse perspectives and understanding the experience of our professionals and clients * Empowering team members to explore their full potential * Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities * Celebrating ingenuity and innovation to transform our business and help our clients transform theirs * Focus on resilience and sustainability to positively impact our people, clients, and communities * BDO Total Rewards that encompass so much more than traditional “benefits.” Click here to find out more! [https://www.bdo.com/getmedia/792cf457-f43e-4bb7-a937-a0f8d55f6ecb/BDO-Benefits-Brochure.pdf] *Benefits may be subject to eligibility requirements. Equal Opportunity Employer, including disability/vets Click here to find out more! [https://protect-us.mimecast.com/s/US5qCDkoYJC5g3L6SWPvmU?domain=nam12.safelinks.protection.outlook.com]

Responsibilities

Manage the ABX platform strategy and operational execution to drive revenue growth and account-based experiences. Lead audience design, intent strategy, and reporting while partnering with Marketing Operations to ensure data integrity and platform adoption.