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• Work closely with Finance, Marketing and Planning to develop pricing, go to market recommendations and execute based on team recommendations
• Develop deep understanding of accessories and market positioning based upon competitive benchmarking, consumer trends, FAD & dealership feedback.
• Pursue competitive studies and SEMA research
• Collect and incorporate stakeholder input from strategy, marketing, technical, privacy, legal, finance and accounting teams to ensure the proper capabilities and priorities are reflected.
• Lead and develop incentive analysis and insights to identify opportunities to improve accessory incentives
• Act as the voice of the customer with all product analysts, product managers, senior leadership and development teams.
• Success looks like a clearly articulated product strategy, vision and roadmap with milestones to get us from now to launch
• Support and develop business cases that drive and deliver future growth for Vehicle Personalization
• Communicate the vision to all stakeholders