Account Based Marketing Manager at Informa

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

140000.0

Posted On

06 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Account-Based Marketing, B2B Marketing, Sales Alignment, Project Management, Communication, Collaboration, Data-Driven, Marketing Automation, Salesforce, HubSpot, ABM Platforms, Customer Journey, Targeted Campaigns, Engagement Scoring, Market Research, Creative Assets

Industry

Information Services

Description

Company Description Curinos empowers financial institutions to make better, faster and more profitable decisions through industry-leading proprietary data, technologies and insights. With decades-long expertise in the financial services industry and a relentless focus on the future, Curinos technology and analytics ecosystem allows clients to anticipate customer needs and optimize their go-to market decisions in an increasingly competitive market. Curinos operates under a hybrid or remote modality. We have hub office locations in New York, Chicago, and Boston. Job Description We’re seeking a strategic, results-driven Account-Based Marketing (ABM) Manager to lead and execute targeted marketing programs across our priority customer segments. This role will be instrumental in aligning marketing and sales around shared revenue goals, leveraging data, segmentation, and personalized content to influence pipeline, accelerate deal velocity, and expand client relationships. The ideal candidate brings a strong balance of strategy and execution, with deep experience in B2B marketing, sales alignment, and driving growth through 1:1, 1:few and 1:many ABM programs. Responsibilities Partner closely with sales, product marketing, and customer success to develop and execute integrated ABM campaigns across priority accounts and segments Build and maintain tiered account lists in alignment with sales—leveraging firmographic, technographic, and product marketing guidance Design and run targeted 1:1, 1:few and 1:many ABM programs using personalized content, outreach sequences, events, and digital campaigns Develop tailored messaging, offers, and creative assets that resonate with buying groups across the customer journey Help design and implement an account-level engagement scoring framework in Salesforce and HubSpot, incorporating marketing campaign performance, and sales signals to quantify and track meaningful account characteristics and determine buying readiness Establish and maintain foundational ABM tools to support reporting and campaign performance Partner with the sales team to support outbound motions, account penetration, and expansion opportunities Support account research and intelligence gathering to inform strategy and sales conversations Continually test, measure, and optimize ABM programs for impact on pipeline, conversion, and revenue influence at scale Base Salary Range: $130,000 - $140,000 (plus Bonus) Qualifications 5-8 years of B2B marketing experience, with at least 2+ years in an ABM role Experience working in Fintech / SaaS / or technology a plus Proven success designing and executing ABM programs in a complex B2B sales environment Familiarity with the financial services industry and buyer personas (e.g., Heads of Deposits, Commercial Banking, Wealth Management) a strong plus Experience working cross-functionally with sales, product, and content teams Strong project management, communication, and collaboration skills Proficiency with Salesforce, marketing automation (e.g., HubSpot), and ABM platforms (e.g., Demandbase, 6sense, ZoomInfo, RollWorks) Comfortable working in a high-growth, and data-driven environment Additional Information Why work at Curinos? Competitive benefits, including a range of Financial, Health and Lifestyle benefits to choose from Flexible working options, including home working, flexible hours and part time options, depending on the role requirements – please ask! Competitive annual leave, floating holidays, volunteering days and a day off for your birthday! Learning and development tools to assist with your career development Work with industry leading Subject Matter Experts and specialist products Regular social events and networking opportunities Collaborative, supportive culture, including an active DE&I program Employee Assistance Program which provides expert third-party advice on wellbeing, relationships, legal and financial matters, as well as access to counselling services Applying: We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't meet all the requirements. If you're excited about working for us and have relevant skills or experience, please go ahead and apply. You could be just what we need! If you need any adjustments to support your application, such as information in alternative formats, special requirements to access our buildings or adjusted interview formats please contact us at [email protected] and we’ll do everything we can to help. Inclusivity at Curinos: We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Curinos is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics.

Responsibilities

The Account-Based Marketing Manager will lead and execute targeted marketing programs across priority customer segments, aligning marketing and sales around shared revenue goals. This role involves designing and running personalized ABM programs to influence pipeline and expand client relationships.