Due to the nature of this role, candidates must already reside in Berlin and hold legal authorization to work in Germany.

ABOUT KEYLIGHT

keylight is a global subscription technology vendor founded in 2015, with offices in Berlin, Zurich, Belgrade, New York, and Singapore. The keylight platform is the only user-centric, end-to-end solution on the market, streamlining recurring operations across commerce, sales, subscription management, billing automation, revenue and accounting automation, and advanced data analytics. We are looking for an Account-Based Marketing Manager who thrives on creating and scaling digital campaigns that convert.

QUALIFICATIONS

• 4–7 years of hands-on experience in account-based marketing, demand generation, and lead nurturing within a B2B enterprise SaaS environment.
• Native-level German or C1 proficiency is a strong plus.
• Proven track record of developing and executing ABM strategies that drive engagement and revenue growth in the EU, with exposure to or familiarity with the U.S. market.
• Strong proficiency with ABM tools, marketing automation platforms, and multi-touch attribution reporting.
• Experience with lead qualification feedback loops, MQL/SQL alignment, and lead handoff processes.
• Analytical mindset with the ability to interpret data and metrics, measuring campaign effectiveness and making data-driven decisions. Experience with performance marketing is considered a strong advantage.
• Excellent communication and interpersonal skills.

ROLE OVERVIEW

In this role, you will own the account-based marketing strategy and lead end-to-end campaign execution across the EU and U.S. markets. You’ll drive demand and pipeline growth with targeted organic and paid digital campaigns, while designing account-level and MQL touchpoints that nurture prospects into SQLs. You’ll collaborate closely with Marketing, Sales, and senior leadership to align with company-wide revenue goals and ensure a seamless journey from first campaign interaction to qualified pipeline.