ABOUT COGNITE

Embark on a transformative journey with Cognite, a global SaaS forerunner in leveraging AI and data to unravel complex business challenges through our cutting-edge offerings including Cognite Atlas AI, an industrial agent workbench, and the Cognite Data Fusion (CDF) platform. We were awarded the 2022 Technology Innovation Leader for Global Digital Industrial Platforms & Cognite was recognized as 2024 Microsoft Energy and Resources Partner of the Year. In the realm of industrial digital transformation, we stand at the forefront, reshaping the future of Oil & Gas, Chemicals, Pharma and other Manufacturing and Energy sectors. Join us in this venture where AI and data meet ingenuity, and together, we forge the path to a smarter, more connected industrial future.

WHAT WILL YOUR DAY LOOK LIKE

• Quickly follow up on any new inbound leads to ensure timely engagement with interested prospects.
• Prospecting by using sales tools like ZoomInfo, Sales Navigator, Salesforce, and LinkedIn to identify and research potential leads within target accounts.
• Conducting outreach activities through phone calls, emails, and social media, personalizing messages based on the prospect’s needs and industry.
• Following up with leads generated from recent outreach efforts or events, ensuring that prospects remain engaged.
• Researching target accounts to understand their pain points and identify new opportunities for engagement.
• Participating in feedback sessions with the team or manager to review challenges, share insights from interactions with prospects, and discuss strategies for improvement.
• Wrapping up the day by reviewing accomplishments, updating CRM systems with notes and next steps, and planning outreach activities for the following day.
  Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

OVERVIEW OF THE ADR ROLE

The Account Development Representative (ADR) drives pipeline growth by identifying, engaging, and qualifying leads. This role is one of the first touchpoints for prospects, and it has the opportunity to set the tone for the sales cycle that follows.
You will possess expertise in understanding the unique challenges faced by clients in the manufacturing sector, and your role is crucial in initiating relationships with potential customers.
A significant part of your job will involve following up with inbound leads promptly, ensuring that no opportunities are missed. You will also attend events, manage event leads, and conduct outreach to nurture these relationships through the sales funnel.
Working closely with the sales team and marketing, your proactive approach will ensure a steady flow of high-quality leads, enabling the sales team to focus on closing deals and expanding existing accounts.
In this role, you will gather valuable market insights, contributing to our understanding of customer needs and preferences. You will thrive in a collaborative environment that encourages knowledge sharing, idea generation, and continuous learning.

WHAT YOU’LL DO

• Take the lead in outbound prospecting: identifying, engaging, and qualifying key decision-makers in target accounts through personalized outreach across email, phone, and social media.
• Follow up on inbound marketing leads, identifying qualified opportunities and providing the right level of information to engaged prospects.
• Run qualification meetings with prospects to deeply understand their needs and determine fit. The goal is to transfer as many high-quality opportunities as possible to the sales team.
• Collaborate closely with strategic account executives to develop account intelligence, stakeholder maps, and use case opportunities through direct engagement and insight tools.
• Partner effectively with Cogniters across various teams to enhance collaboration and achieve shared goals.
• Engage in bright and meaningful phone, email, and social media conversations to build relationships with potential clients.
• Serve as the subject matter expert on Cognite’s product offerings, clearly conveying their value to prospects.
• Craft personalized messages for key stakeholders in target accounts and develop effective outreach tactics.
• Continuously seek to improve and optimize both outbound and inbound efforts to enhance overall effectiveness.
• Conduct thorough research and account planning for target accounts to inform your outreach strategy.
• Work closely with the Marketing team to support campaigns through initial outreach and post-campaign follow-ups, driving engagement with target accounts.