Sales & Business Development
Permanent - Full Time
London, GB, W12 7FA
BBC Studios Distribution
Job Closing Date: 05/05/2025

PACKAGE DESCRIPTION

Job Reference: 23325
Band: D
Job Type: Permanent, Full-time
Salary: £50,000 to £55,000 + London Weighting (£5,319) + 20% Ad Sales Bonus, depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Location: Office Base is London. This is a hybrid role and the successful candidate will balance office working with home working.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

THE ROLE

The Account Director will play a strategic and creative role within the Programme Partnerships team at StoryWorks, overseeing the delivery of high-quality content campaigns and driving commercial performance.
They are responsible for building and managing a pipeline of commercial partners, engaging with senior decision-makers and key opinion leaders across various industries to identify and secure content partnerships, account growth, and repeat business revenue streams.
Working closely with creative and production teams, the Account Director will ensure each campaign meets commercial objectives and achieves creative excellence, contributing to the development of scalable revenue streams and fostering a high-performing, collaborative team environment.

RESPONSIBILITIES:

Project leadership and end-to-end ownership of the full partnership cycle from research, prospecting and pitching to closing, campaign development and account growth.

• Consistent achievement of quarterly and annual activity KPIs and revenue targets, with a strong focus on fostering repeat business opportunities, to support a fast-growing business.
• Ongoing collaboration with the BBC StoryWorks production, research, and creative teams to shape commercial content concepts in line with client goals and audience relevance.
• Management of complex negotiations, redlines, and contractual agreements, liaising with legal, finance, and compliance teams as needed.
• Effective engagement with C-suite stakeholders, industry association bodies, and key opinion leaders with a focus on building long-term relationships.

• Application of insights and data to refine sales strategy, improve conversion, and inform content development.

• • Effective communication to instil confidence in editorial and production colleagues, working collaboratively across the development and production stages of each programme.

Proven experience in a commercial or business development role

• Strong track record of hitting and exceeding commercial targets, managing full sales cycles, and closing complex deals.
• Excellent communicator with persuasive skills and the ability to engage senior-level stakeholders across industries, skilled at presenting across different media platforms, both online and in person
• Experienced in managing long-term client relationships and uncovering repeat revenue potential.
• Great time management and use of initiative, ability to manage multiple projects concurrently and work in a fast-paced environment