Account Director, Enterprise Tech at Informa

Newton, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

17 Feb, 26

Salary

100000.0

Posted On

19 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Technology Marketing, Account Management, Sales Enablement, Targeted Advertising, User Engagement, Marketing Assets Development, Intent Data Utilization, Campaign Execution, Cloud Infrastructure, Data Management, Networking, Storage Solutions, Unified Communications, AI Software, Application Development

Industry

Information Services

Description

Company Description Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn. For more information, visit informatechtarget.com and follow us on LinkedIn Job Description This role is based in our Newton, MA or New York, NY office. The Enterprise Tech sales team represents the full breadth of Informa TechTarget’s brand to demand product solutions to the technology market. This role focuses on uncovering and expanding revenue streams across a comprehensive set of brand, content, demand, and intent offerings to a designated territory of top customers and prospects. At Informa TechTarget, an Account Director will play a vital role in growing Informa TechTarget's integrated product portfolio. In this role, the Account Director will manage a territory within our top 200 customer cohort with a focus on client retention and customer expansion. Key Responsibilities: You will be assigned to a team that focuses on our top 75-100 accounts within Enterprise Tech and works closely with sales leadership. The goal is to drive revenue growth by expanding our footprint within assigned accounts through upselling at the product level or cross-selling into new lines of business. Actively prospect into assigned accounts with the goal of multithreading, upselling, and cross-selling. You will work to expand business within current accounts and break into new areas, increasing our footprint and enhancing customer relationships. Your role will have a dual focus: delivering on revenue targets through renewals and executing strategies to convert new business opportunities into revenue. Qualifications The ideal candidate will have demonstrated experience working with B2B technology marketing platforms, specifically: Experience leveraging account and prospect-level intent data to drive marketing campaigns and sales enablement Background in implementing targeted advertising campaigns to reach active B2B tech buyers Experience developing or managing customized online environments for user engagement Demonstrated ability to develop high-performance marketing assets for B2B technology audiences The successful candidate will possess in-depth knowledge of multiple technology sectors, including: Cloud and IT Infrastructure Data Management and Analytics Networking Storage and Data Protection Unified Communications and Collaboration AI Software and Services Application Development Preferred Qualifications 3+ years of experience in B2B technology marketing Proven success using intent data to drive marketing and sales outcomes Strong understanding of the B2B technology buyer journey Experience working across multiple technology verticals Demonstrated ability to translate technical concepts for various audience segments Track record of successful campaign execution using marketing technology platforms Additional Information We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world The salary range for this role is $70,000- $100,000 + commission, based on experience. This posting will automatically expire on December 9, 2025.

Responsibilities

The Account Director will manage a territory within the top 200 customer cohort, focusing on client retention and customer expansion. This role involves driving revenue growth through upselling and cross-selling within assigned accounts.