Lead Media Planning: Originate and own channel and communications plans across all media, ensuring alignment with core media ideas and strategic direction.
Client Leadership: Act as the main client contact throughout the planning process, fostering strong, influential relationships.
Strategic Collaboration: Work closely with Strategy and Investment teams to deliver insightful, innovative, and executable media strategies within budget.
Innovative Thinking: Identify and lead the implementation of creative media initiatives that stem from strategic media direction.
Integrated Planning: Ensure full integration across digital and traditional channels, maintaining adherence to planning frameworks and best practices.
Stakeholder & Process Management: Manage workflows and collaboration with clients, media owners, and agency partners to ensure effective delivery.